Events & Field Marketing Specialist

USA (Remote)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive regional B2B marketing and events to generate demand and pipeline for a global instruments business, coordinating campaigns, events, and trade shows across teams.

  • Own planning and delivery of events, campaigns, and lead-gen activities to support pipeline.
  • Must-have: Experience executing B2B marketing campaigns, events, and lead-gen activities.
  • Standout: Travel up to 40% and cross-functional/global collaboration.

Job Description

Responsibilities

  • Plan and deliver impactful events, campaigns, and demand-generation programs that contribute to pipeline growth and brand awareness.
  • Partner with regional sales teams and global marketing to execute engaging customer experiences, measure performance, and improve campaign effectiveness.
  • Plan and deliver trade shows, customer events, and partner programs.
  • Execute B2B marketing campaigns, events, and lead-generation activities.
  • Understand demand generation, pipeline development, and campaign performance tracking.
  • Manage multiple priorities with strong organizational and project management skills.
  • Communicate effectively and collaborate with cross-functional and global teams.
  • Use marketing tools such as CRM and marketing automation platforms.
  • Bring an analytical mindset and use data to measure and improve marketing performance.
  • Deliver high-quality work in a fast-paced environment.
Malvern Panalytical Ltd logo

Malvern Panalytical Ltd

Together we are a powerful and highly complementary combination of market leading technologies. We are the toolmakers for the world's most innovative companies, academic institutions, and government laboratories. More than 92,000 of our instruments are used every day in our customers’ laboratories. Customers value us not only for the power of our analytical technologies, but also for the depth of our expertise. We are their partners in discovery. Customers see the difference when they use our instruments and feel the difference when they deal with our people. Malvern Panalytical instruments analyze the chemical, physical and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration and zeta potential, biomolecular interactions and stability, elemental concentrations and crystallographic structure. Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide- range of end markets including catalysts, chemicals, building materials, clean-tech and battery. Our leading technologies measure surface area, porosity, density, adsorption and particle activity.SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS) and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments. We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia. We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support. We are committed to achieving Net Zero in our operations by 2030, and across our total value chain by 2040. We are part of Spectris plc, a publicly traded FTSE 250 company.

Founded in 2002
Great Malvern, England, GBR
1.8K employees (63 in marketing)

Traffic Signals

Monthly Visitors
232.2K
Monthly Google Ads Budget
$14.7K
Traffic Source Mix
Search
67.2%
Direct
25.1%
Referral
5.6%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
63 (4% of company)

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