Responsibilities

• Partner with senior leaders and stakeholders to define event and experiential objectives aligned with broader brand, PR, and marketing goals
• Lead planning and execution of events, activations, and brand moments that reinforce FreshDirect’s presence in New York’s food and cultural landscape
• Develop creative event concepts and attendee experiences, including collaborations with chefs, restaurants, influencers, media, and cultural partners
• Ensure all events are delivered on time, on budget, and at a high standard of execution
• Assist in building and maintaining relationships with media, influencers, and content creators in partnership with senior marketing leadership
• Manage media lists, outreach tracking, and coverage reporting
• Monitor brand mentions and assist with reputation management and issue escalation as needed
• Support storytelling efforts that translate events and campaigns into broader brand narratives
• Collaborate with marketing and social teams to support content planning tied to events, campaigns, and brand moments
• Coordinate asset collection (photo, video, recap materials) from events for use across digital and social channels

Requirements

• 5+ years of experience in event management, experiential marketing, or related field.
• Bachelor's degree in Event Management, Marketing, Communications, or related discipline.
• Proven experience managing multiple projects across events, marketing, or communications simultaneously
• Experience working with agencies, vendors, and cross-functional internal teams
• Extremely organized and detail-oriented, and capable of managing multiple workstreams at once
• Highly flexible and adaptable- comfortable pivoting quickly in a fast-paced, evolving environment with competing priorities.
• Adept project manager with the ability to own timelines, flag risks, and drive projects to completion.
• Excellent written and verbal communication skills, including the ability to produce polished briefing documents and present to senior stakeholders.
• Strong interpersonal skills with the ability to collaborate cross-functionally across teams at all levels.
• High level of professionalism, initiative, and a solution-oriented mindset.

Preferred

• Nimble learner who embraces change and continuously seeks to improve processes and outcomes.
• Comfortable with AI tools and emerging event tech; enthusiasm for leveraging technology to work smarter.
• A true passion for food and a genuine belief in FreshDirect's mission to deliver the best to our customers.

Benefits

• Competitive compensation and comprehensive benefits
• PTO, Safe & Sick Time, and Paid Holidays
• Medical, Vision, Dental, and Voluntary Disability coverage
• 401(k) with employer match and Life Insurance
• State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market
• Onsite FREE parking
• FREE employee shuttle bus service from nearby Subway station
• Training, leadership development, and tuition discount at local colleges
• 20% employee discount on FreshDirect online orders and Brooklyn wine store
• Minimum 50% employee discount at our onsite employee market