Event Marketing Specialist

Boston, MA (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own event strategy end to end and drive in person plus virtual activation through sponsorships, lead capture, and post-event analytics.

  • End-to-End Event Strategy & Execution: Master calendar, project plans, logistics, and on-site execution.
  • Sponsorships & Stakeholder Management: Pitch opportunities and align with regional sales and SMEs.
  • Campaign Promotion & Digital Execution: Build lists, landing pages, and materials in HubSpot to drive attendance and promo creative.

Job Description

Responsibilities

  • End-to-End Event Strategy & Execution: Research industry and regional events, maintain the master calendar, and independently manage comprehensive project plans, logistics, promotional items, and shipping.
  • Sponsorships & Stakeholder Management: Pitch and secure speaking or sponsorship opportunities while partnering with internal Subject Matter Experts (SMEs) and maintaining the primary relationship with the regional sales team.
  • Campaign Promotion & Digital Execution: Drive in-person and virtual event attendance by building target lists, emails, and landing pages in HubSpot, and overseeing the creative production of promotional materials.
  • Vendor Procurement & On-Site Management: Serve as the main point of contact for external vendors, directly managing procurement, contract negotiations, deliverables, and flawless on-site execution.
  • Lead Processing, Analytics & Reporting: Track, qualify, and upload event and webinar leads in Salesforce.com, and communicate impact through event launch announcements, post-activity recaps, and data-driven result reports.

Requirements

  • Event Savvy: You bring a Bachelor’s degree in Business, Marketing, or Communications (or equivalent experience), alongside 2–3 years of proven success independently executing B2B conferences, tradeshows, and webinars.
  • Action Oriented: You proactively take ownership of tasks and push initiatives forward without waiting for direction, stepping in to support cross-functional teams and connect the right people to resolve bottlenecks, anticipate needs ahead of deadlines, and maintain delivery momentum even when conditions are not perfect.
  • Tool Fluent: You possess strong operational experience utilizing CRM and Marketing Automation systems (ideally Salesforce.com and HubSpot) to source emails, manage campaign lists, and track deliverables.
  • Detail Oriented: You have excellent project management skills and can coordinate multiple fast-paced marketing initiatives simultaneously without letting quality or deadlines slip.
  • Relationship Driven: You excel at cross-functional alignment, gracefully managing internal sales expectations and vendor partnerships with high emotional intelligence and empathy. When handling last-minute contract negotiations, shipping delays, or high-pressure logistics, you remain calm, focus objectively on the solution, and maintain absolute professionalism.
  • Growth Minded: You actively share post-event lessons learned with your peers, appreciate feedback, and champion an appetite for ongoing learning and operational change. You experiment with new outreach approaches, virtual formats, and marketing materials, treating unexpected setbacks as data to continuously refine future event strategies.

Benefits

  • Flexible remote and hybrid working options
  • Competitive Salary and a variable component tied to personal and company performance
  • Multiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth
  • Generous PTO and paid holidays
  • Mental health benefits
  • 2 MAD Days per year (Make A Difference Days for paid volunteering)
  • Additional benefits may be offered by country, based on your eligibility - ask your recruiter for more information.
  • Intern and Apprentice positions may receive some of these benefits - ask your recruiter for more details.
Shift Technology logo

Shift Technology

3.9 Glassdoor

About Shift TechnologyShift Technology is the trusted AI partner to the world’s leading insurers. The company’s innovative and explainable AI solutions help insurers reduce fraud and risk, streamline claims processes, and enhance customer experiences. By combining deep insurance expertise with cutting-edge technology, Shift delivers significant business impact and ROI.

Founded in 2013
Paris, Île-de-France, FRA
597 employees (17 in marketing)
75% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
27K
Monthly Google Ads Budget
$563
Traffic Source Mix
Search
38%
Direct
40.5%
Referral
10.1%
Social
9.8%
Paid
1.1%

Headcount Trend

Current headcount: ~597

Marketing Team

Marketing Team Size
17 (3% of company)
Median Career Experience
19 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$320M
Last Raise
$220M
Series D, 4 years ago

Funding History

  • Nov 2021
    Series D
  • May 2021
    Series D • $220M
  • Mar 2019
    Series C • $60M

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