Event Marketing Planner

Rochester, NY (Remote)

$58K/yr – $78K/yrMid Level25+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end tradeshow operations and event programs, balancing heavy logistics with cross‑functional alignment to drive brand engagement and pipeline impact.

  • Event Operations & Vendor Management: Own planning, logistics, timelines, and vendor partnerships for Tier 2/3 shows and related events to maximize engagement.
  • Speaker & Travel Coordination: Schedule and manage travel, deadlines, and presentation readiness.
  • Cross-Functional Execution & Process Improvements: Collaborate with Marketing, Sales, and Product Marketing to hit timelines and drive program efficiency.

Job Description

Responsibilities

  • Event Strategy & Program Management.
  • Lead the planning, execution, and operational management of Tier 2 and Tier 3 tradeshows and event programs, serving as the primary operational lead responsible for managing timelines, logistics, priorities, and execution across multiple concurrent events to support brand awareness, customer engagement, and business objectives.
  • Support the planning and execution of Tier 1 tradeshows, conferences, and other marketing events.
  • Allocate approximately 75% of time to tradeshow management and 25% to broader event and marketing initiatives.
  • Coordinate speaker logistics, including scheduling, travel arrangements, and presentation deadlines.
  • Manage event logistics, including transportation, booth operations, inventory allocation, fulfillment, shipping, and onsite readiness.
  • Evaluate event requirements and recommend operational strategies, vendors, and process improvements to enhance efficiency, attendee experience, and program effectiveness.
  • Vendor Logistics Management
  • Manage relationships with event vendors, fulfillment partners, shipping providers, venues, and other external stakeholders to ensure timely delivery and service excellence.
  • Oversee tradeshow asset management, including booth materials, demo equipment, signage, marketing collateral, and inventory utilization across multiple events.
  • Direct shipment planning, tracking, documentation, issue resolution, inventory reconciliation, and return coordination while proactively mitigating operational risks.
  • Coordinate travel and accommodations for event staff, speakers, and internal stakeholders.
  • Administrative & Organizational Support
  • Manage event registrations, contracts, compliance requirements, and key deadlines.
  • Maintain organized event documentation, project plans, spend trackers, and operational records within Asana and shared systems.
  • Track event milestones, logistics updates, and program deliverables to ensure successful execution.
  • Provide administrative and operational support to sales and marketing teams as needed.
  • Cross-Functional Collaboration
  • Partner with Marketing, Sales, Product Marketing, Supply Chain, and external stakeholders to align event execution with organizational priorities and customer engagement goals.
  • Facilitate communication across internal teams and vendors to ensure alignment on timelines, deliverables, and operational expectations.

Requirements

  • 25 years of experience in event coordination, tradeshow operations, logistics, or related field.
  • Strong organizational skills with exceptional attention to detail.
  • Experience managing multiple projects and deadlines simultaneously.
  • Experience coordinating shipments, inventory, and event logistics.
  • Strong communication and collaboration skills.
  • Proficiency with project management tools (Asana preferred), Microsoft Office, Google Workspace, and AI tools.

Preferred

  • Experience with tradeshow booth asset management or storage vendors
  • Familiarity with supply chain processes or shipping platforms
  • Experience tracking budgets and managing spend trackers

Benefits

  • All Fulltime (30+ hours) employees are eligible for PTO, Sick, and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program; Pet Insurance.
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Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing. It has become the world’s most respected provider of content for the event and trade show industry. Our portfolio includes our flagship magazine, active website with daily content, weekly and monthly newsletters, the annual Experiential Marketing Summit executive conference and Ex Awards, the Experience Design awards, Women in Events, and more.

Founded in 2002
Norwalk, Connecticut, USA
120 employees (29 in marketing)

Traffic Signals

Monthly Visitors
67.2K
Monthly Google Ads Budget
$10.2K
Traffic Source Mix
Search
40.7%
Direct
45.1%
Referral
7.7%
Social
5.3%
Paid
1%

Headcount Trend

Current headcount: ~120

Marketing Team

Marketing Team Size
26 (22% of company)
Marketing Roles Posted (Last 30 Days)
4

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