Responsibilities

• A natural storyteller with excellent writing skills
• Comfortable taking macro messages and narratives and breaking them down into smaller, digestible topics.
• Experience building a cohesive content program from scratch and shepherding it from ideation to execution.
• Work closely with speakers to help craft their talks and presentations based on specific event goals/messages
• A creative mind who likes bringing new ideas to existing projects and pushing teams to try new things.
• Comfortable getting deep into a business line to understand wins, pain points, and opportunities that inform the overall content strategy and individual remarks.
• A day in the life — The ADX team supports a large portfolio of internal and partner events ranging from 50-4,000 attendees. As a content strategist, you’ll build online and offline content experiences that educate, motivate, and connect our audience to one another and to Amazon.
• This individual will own the end-to-end development and execution of the event content strategy. During the ideation phase, the strategist will work across business lines to understand the core narratives and any announcements that ladder back to the macro themes.
• The content strategy for each event will be brought together in a comprehensive plan showcasing the overall run of show, individual story lines for each speaker, and all-encompassing content messages.
• This document becomes the playbook for team members and speakers to operate from.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.