Responsibilities

• Manage and optimize paid campaigns on Google Ads (Search, Display, Shopping, Video), LinkedIn, Facebook/Instagram, and other platforms, balancing daily execution and strategic improvements.
• Conduct A/B and multivariate testing on creatives, copy, targeting, and bidding strategies to maximize performance.
• Act as a dedicated specialist for the Latin America and Caribbean (LAC) region, ensuring alignment with funnel objectives and cultural, linguistic, and regulatory adaptation.
• Configure, monitor, and optimize conversion tracking in GA4, Salesforce, and Eloqua, ensuring accurate lead attribution and pipeline impact.
• Create dashboards and analytical reports that connect campaign performance to business results, generating actionable recommendations.
• Explore innovations and new digital advertising practices, testing trends and sharing relevant insights for the LAC audience.
• Collaborate with marketing, content, creative, and web teams, aligning paid campaigns with regional priorities and optimizing assets and landing pages.
• Manage and optimize paid media budgets by forecasting expenses, maximizing ROI, and redirecting investments to high-performing campaigns