Enterprise Marketing Manager at TCP Software | USA

TCP Software

Enterprise Marketing Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own ABM and enterprise pipeline by designing multi-channel programs, aligning closely with sales, and building nurture engines that move target accounts through a data-driven funnel.

ABM Campaigns: Design ABM programs for high-value accounts with multi-channel orchestration.
Sales Collaboration: Align marketing and enterprise sales goals to accelerate target account engagement.
Pipeline Acceleration & Analytics: Create nurture content and measure ROI to shorten buying cycles and grow pipeline.

Job Description

Responsibilities

Develop and Execute ABM Campaigns: Design and implement personalized, multi-channel ABM campaigns targeting high-value enterprise accounts in coordination with sales and product teams.
Collaborate with Sales: Work with the enterprise sales team to identify target accounts, understand sales goals, and drive alignment between marketing and sales strategies.
Lead Nurture & Pipeline Acceleration: Create content, offers, and messaging to engage and nurture key decision-makers at target accounts, driving them through the sales funnel and accelerating the buying process.
Marketing Program Management: Oversee the creation and execution of demand generation programs (webinars, email campaigns, digital ads, etc.) aimed at building awareness and generating qualified leads.
Measure & Optimize Campaigns: Track performance metrics (pipeline generation, engagement rates, conversion rates), analyze campaign effectiveness, and optimize based on data to maximize ROI.
Cross-functional Collaboration: Partner with product marketing, content, operations, and external vendors to ensure timely and impactful delivery of marketing assets.
Marketing Technology & Tools: Leverage marketing automation platforms (e.g., Marketo, DemandBase) and CRM systems (e.g., Salesforce) to drive effective targeting, reporting, and execution.
Target Account Reach and Engagement
Pipleline and Revenue created within the segment
Campaign ROI – Demonstrating a clear return on investment from your marketing programs through detailed reporting and optimization efforts.
Execution Efficiency – Ability to manage projects effectively and meet deadlines while maintaining quality standards across marketing initiatives.

Responsibilities
Requirements

3-5 years of B2B marketing experience, preferably in SaaS or technology companies, with a focus on enterprise marketing and pipeline generation.
Proven experience in designing and executing ABM strategies that drive engagement and revenue within large, complex organizations.
Demonstrated success in working closely with sales teams to drive pipeline, enhance lead quality, and improve overall marketing-sales alignment.
Ability to develop and manage multiple marketing initiatives simultaneously, with strong attention to detail and deadlines.
Comfort with data analysis, reporting, and optimizing campaigns based on key performance indicators (KPIs).
Hands-on experience with marketing automation platforms (e.g., Marketo, DemandBase) and CRM systems (e.g., Salesforce).
Ability to craft compelling messages for diverse audiences and work effectively across departments and levels of the organization.
A collaborative mindset and proven ability to work in a fast-paced, dynamic environment with cross-functional teams.
You balance right-brain creativity with left-brain analytical thinking
You have a growth mindset and embrace constructive feedback about your work

Requirements
Benefits

Competitive salary plus uncapped commission
20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
8 hours to volunteer and impact the community
Comprehensive benefits (Health/Dental/Vision/ 401K)
The work/life set up you need to be successful.
Employee Choice Benefit
Travel up to 10%

Benefits

TCP Software

For 35 years, TCP Software has helped organizations engage their people by providing flexible workforce management solutions and mobile timekeeping. Trusted by 30,000 customers and millions of users, TCP delivers best-in-class technology and support to organizations of all sizes in the public and private sector to meet their complex employee scheduling, leave management, timekeeping and other workforce needs.

Founded in 1988

Plano, Texas, USA

1.2K employees (27 in marketing)

www.tcpsoftware.com