Responsibilities

• Design and lead integrated campaigns across customer segments, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
• Drive full-funnel campaign initiatives across core Enterprise priorities, industries, and segments, adapting strategies for diverse buying committees and enterprise purchasing behaviors
• Create and implement campaign programs including thought leadership moments, digital nurture streams, webinar series, executive engagement programs, and ABM activations
• Partner closely with Field Marketing to align campaign programs with territory and account-specific goals that directly achieve pipeline, adoption, and expansion targets
• Optimizing programs to measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate campaign impact on demand, adoption, and revenue
• Collaborate with global Marketing teams to ensure Enterprise campaigns align with company-wide strategy while meeting segment- and industry-specific needs
• Coordinate with Product Marketing and Solutions Marketing to ensure consistent messaging and positioning across all campaign touchpoints
• Manage campaign resources including agency partners, vendors, and internal creative and content teams to deliver programs on time and on budget
• Build and manage campaign budgets with strong financial discipline and ROI focus
• Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization

Requirements

• Demonstrate deep understanding of B2B enterprise sales cycles and buying processes - experience working within software companies is required for this position
• Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
• Have strong analytical skills and a data-driven approach to campaign optimization and attribution
• Have demonstrated success in contributing to significant demand, adoption, and revenue goals through integrated marketing initiatives
• Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments
• Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
• Possess strong budgeting and financial management capabilities with experience managing substantial campaign budgets
• Excel at cross-functional collaboration, particularly with sales teams, agency partners, and executive stakeholders
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action

Preferred

• Have 10+ years of B2B enterprise marketing experience with blended expertise in integrated campaigns, account-based marketing, and demand generation
• Have experience marketing AI/ML or complex technical products to enterprise customers
• Have experience building and leading integrated campaign or demand generation teams
• Have deep knowledge of account-based marketing (ABM) strategies and execution, including platforms such as 6sense or Demandbase
• Have experience at high-growth technology companies such as Stripe, AWS, Okta, Snowflake, or Workday
• Have experience developing industry- or segment-specific campaign motions for regulated or vertical markets
• Have experience managing and directing agency partners to extend internal team capacity
• Have marketing automation and campaign operations fluency (e.g., Marketo, Salesforce) with an understanding of lead lifecycle management
• Have international campaign experience and an understanding of how to localize enterprise programs across regions