Responsibilities

• As Enrollment Communications Manager, you'll shape how prospective students and families experience OLLU from their very first inquiry through their first day on campus.
• You'll write and manage the emails, texts, and outreach that guide undergraduate, transfer, and graduate students through the enrollment process.
• Slate experience is a plus but not required, as long as you're a fast learner.
• Performance Evaluation Metrics:
• Funnel Communication Performance: Track and report on campaign engagement (opens, clicks, opt-outs) and communicate progress toward enrollment goals; deliver monthly performance reports to Enrollment leadership.
• Campaign Execution: Design, build, and deploy all enrollment email and SMS campaigns on schedule and within brand standards; maintain consistent communication coverage across all active populations.
• A/B Testing & Optimization: Conduct ongoing testing to improve messaging effectiveness; document findings and apply learnings each cycle.
• Slate CRM Integrity: Maintain accurate population queries, delivery rules, and communication history in Slate; ensure all campaigns are properly targeted, sequenced, and tracked.
• Staff Training & Enablement: Ensure all admissions counselors are trained and confident in Slate communication tools and campaign dashboards within 60 days of onboarding.
• Content Creation & Copywriting: Write, edit, and produce all enrollment email and text copy for all populations across the recruitment cycle.
• Maintain a comprehensive enrollment communications content library with templates for each funnel stage, audience, and channel.
• Develop parallel student and parent communication tracks that provide families with the information to support enrollment decisions.
• Review and refresh all communication templates annually to reflect current programs, scholarships, deadlines, and priorities.
• Multichannel Execution & Analytics: Manage SMS communications, including opt-in management and TCPA compliance.
• Coordinate with Marketing & Communications to align digital advertising and social media efforts with the enrollment communications calendar.
• Build and maintain a communications performance dashboard for Enrollment leadership.
• Conduct ongoing A/B testing to improve messaging effectiveness; document findings and apply learnings each cycle.
• Prepare and present quarterly communications performance reports to Enrollment Management leadership.
• Support admissions counselors with communication strategies for key prospects throughout the recruitment cycle.
• Additional Responsibilities: Other duties as assigned.