Employer Brand Partner at TikTok | San Jose, CA | $108K/yr – $209K/yr

TikTok

Employer Brand Partner

San Jose, CA (On-site)

$108K/yr – $209K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own the tech employer brand narrative by aligning hiring priorities with story-driven content across engineering audiences and key channels.

Employer Brand Storytelling: Translate complex tech work into authentic narratives for backend, ML, and infrastructure audiences.
Content & Distribution: Surface angles with engineering partners and push through LinkedIn, GitHub, and tech communities to drive awareness to applications.
Measurement & Iteration: Define funnel metrics from awareness to application and optimize campaigns and content based on data.

Job Description

Act as a strategic partner to engineering leaders and talent acquisition teams, identifying and aligning on hiring priorities and talent challenges;
Leverage market insights, competitor benchmarking, and talent research to inform employer brand positioning and differentiation;
Identify priority tech audiences (e.g., backend, ML, infrastructure) and tailor targeted messaging and content approaches;
Partner with engineering and tech leaders to surface content angles (e.g., translate complex technical work, problem-solving, decision-making, impact) and develop them into clear, engaging, and authentic stories for target audiences;
Partner with creative and social teams to develop high-impact content (video, editorial, social, long-form) focused on tech innovation and culture to ensure consistency, quality, and effectiveness of storytelling;
Drive distribution across key channels (e.g., LinkedIn, GitHub, tech communities) to maximize reach and engagement;
Ensure employer brand initiatives, content and messaging are deeply integrated with hiring goals and business priorities;
Define success metrics across the funnel (awareness → consideration → preference → application) and track performance of campaigns and content, and continuously iterate based on data and insights.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval