Responsibilities

• Content Orchestration & Persona Translation: Bringing the EVP to Life: Take our established brand narrative and translate it into tailored content that resonates with specific technical and non-technical audiences.
• Multimedia Ecosystem: Facilitate the creation of career site content, advertising creative, blogs, and interactive experiences (like quizzes) to ensure a cohesive candidate journey.
• Continuous Evolution: Actively identify emerging media trends, assess results with a data-driven lens, and provide recommendations on how we can shift our strategy to stay ahead of the curve.
• Video & Audio Production: Art Direction & Collaboration: Act as the creative visionary for "Hero" brand videos. You will provide the vision, brand direction, management of budget and project while collaborating with our internal creative studio and external partners to bring the project to life.
• Agile Creation: Personally produce and edit high-quality content that requires a nimble touch — ranging from polished event spotlights to refined UGC-style campaigns.
• Vodcast & Podcast Management: Oversee the lifecycle of talent and culture related audio and video podcast series, ensuring high standards for editing, narrative flow, and format innovation.
• Digital Intelligence & Tech: Modern Discovery (SEO/GEO): Ensure all content is optimized for the current landscape, maintaining a deep understanding of both traditional SEO and the growing field of Generative Experience Optimization (GEO).
• AI Fluency: Proactively integrate AI tools into your workflow to streamline production, enhance creative brainstorming, and scale our reach.
• Narrative Design: Utilize advanced deck-building skills to socialize creative concepts and pitch new initiatives to stakeholders through visually compelling presentations.
• Channel Synergy: Partner closely with careers social media to ensure content is optimized for distribution, occasionally providing cross-functional support for channel management during high-impact campaigns.

Requirements

• Multimedia Editing: Proficiency in professional video and audio editing software, preferably Adobe Creative Suite (Premiere, After Effects, etc.) or similar professional editing software.
• Presentation Design: Expert-level ability to build narrative-driven decks that communicate vision and results. Advanced skills in PowerPoint, Keynote, or Google Slides for high-impact storytelling decks.
• Tech Forward: Active experience with AI-assisted content tools and a deep understanding of how candidates search for information in an AI-driven world.
• Social Media Aptitude: Direct experience with social media management platforms (e.g., Sprout Social, HubSpot) and a readiness to provide cross-functional, hands-on coverage for channel distribution and community management when needed.

Nice to Have

• Design Sensibility: A strong aesthetic for typography and layout that ensures self-produced decks and social assets feel "premium" and cohesive.
• Sound Engineering: Experience with high-quality audio mixing for podcasts, ensuring the "brand sound" is as polished as the "brand look."
• Prompt Engineering & AI Integration: Experience not just using AI, but building custom prompts or workflows that help the team scale content production without losing the human touch.
• Content CMS & SEO Mastery: Familiarity with back-end career site management and technical SEO to ensure their storytelling actually gets discovered by search engines.
• Portfolio of "Firsts": A portfolio that demonstrates a willingness to experiment with "brave" content — things that took a risk but paid off in brand equity.

Benefits

• Unleash Your Potential: When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.