Responsibilities

• Maintain a flawless "source of truth" for our brand online. You will ensure that brand definitions, categories, and leadership bios are consistent across earned media and owned content so AI engines can easily map our identity.
• Ensure all press releases, boilerplate copy, and media kits feature clear, evidence-backed claims that machines can extract without ambiguity.
• Collaborate with internal PR staff for media placements.
• Write content, explainers, and thought leadership articles structured to answer conversational, long-tail user prompts (e.g., “What is the best way to solve X?”)
• Learn to monitor and analyze how our brand is positioned inside AI overviews and conversational chats. You will track our visibility and figure out why a model cited a competitor over us, adjusting content to fill those gaps.
• Work alongside our web team to format content with conversational Q&As, clear summaries, and structures optimized for Retrieval-Augmented Generation (RAG) in our content management system (CMS).
• Establish a schedule for regular content updates (guided by best practices) so all web content remains visible to AI search.
• Take a successful piece of earned media or data-backed research and work with our content team to turn it into social-first copy, newsletter segments, The Department of Human Resources | July 2025 or brief scripts to compound our authority.
• Use generative AI tools natively and responsibly to brainstorm pitch angles, test how an LLM summarizes a new press release, and streamline content workflows

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, digital media, English, or a related field.
• An equivalent combination of education and relevant professional experience may be considered.
• One to three years of experience in content creation, digital communications, marketing, public relations, journalism, or a related field.
• Demonstrated experience writing, editing, and adapting content for websites, social media, email communications, press releases, or other digital platforms.
• Experience working with a content management system (CMS) and familiarity with basic search engine optimization (SEO) principles preferred.
• Familiarity with generative AI tools, conversational search, or emerging digital content practices preferred; willingness and ability to learn new technologies required.
• Experience in higher education, nonprofit communications, or mission-driven organizations is preferred but not required.
• A portfolio or samples demonstrating professional writing and digital-content work may be requested.

Preferred

• Familiarity with web analytics, social media management, email marketing, or digital design platforms is a plus.
• Proficiency with Microsoft Office or Google Workspace.

Benefits

• Full-time employees are eligible to receive medical, dental, and vision benefits. Full-time employees can earn between 18-23 paid time off a year. The employer covers tuition remission after 90 days of employment and covers 100 % (employees are responsible for books and technology fees). The college is committed to work-life balance and has a summer schedule from June through August. We currently have 14 paid holidays, including a winter break. You will have the opportunity to participate in our retirement plan from day one, and after one year of employment, the college will contribute depending on your service years.