Email Strategy Lead - Pre & Post Charge-Off Digital Collections
Charlotte, NC (Unknown)
Posted 2 days ago
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Job Summary
Own and optimize the proactive email engagement program across delinquency and charge off stages, driving end-to-end campaigns, dynamic templates, testing, analytics, and cross‑functional collaboration.
- Define customer journeys and segmentation to improve outcomes.
- Execute and evaluate campaigns with data-driven insights.
- Manage templates, data rules, and partner delivery for scalable communications.
Job Description
Responsibilities
- Own the proactive email engagement strategy across delinquency and charge off stages, including content, cadence, targeting, sequencing, and channel integration as applicable.
- Define customer journeys by segment, including tone and offer structure, and drive test and learn to improve outcomes.
- Manage end to end execution of manual email campaigns, from account selection through deployment, evaluation, and optimization.
- Own the dynamic email template ecosystem, ensuring templates, variables, and eligibility logic work together correctly across products and stages.
- Maintain and validate the configuration tables that drive dynamic email processing and eligibility, including toggles and criteria tables used to enable processing and determine which templates are applied.
- Manage dynamic template mappings and variable population logic, including nested variable structures.
- Partner with technology teams to deliver and validate dynamic templates through environments, including IT and UAT, and provide formal business signoff for promotion.
- Analyze campaign performance, interpret customer behavior insights, and recommend changes to improve funnel outcomes and digital engagement.
- Develop standardized reporting and KPIs for email execution and outcomes, supporting control reporting and audit readiness.
- Prepare executive summaries and updates for leadership, including clear articulation of in flight initiatives and outcome impacts.
Requirements
- 10 or more years of applicable experience.
- Applicable professional certifications.
- Bachelor's degree, or equivalent work experience.
Preferred
- Experience with database backed rules and criteria management for automated communications (for example, maintaining eligibility tables, variable value tables, trigger timing tables).
- Experience designing and executing structured experimentation plans for messaging and content variants.
- Experience partnering with Agile technology teams and external vendors to deliver customer communications capabilities end to end.
- Experience in the financial services industry, Default Management specifically.
- Digital Customer Journey experience.
- Understanding of applicable laws, regulations, financial services, and regulatory trends that impact default management.
- Strong presentation, relationship building and negotiation skills.
- Excellent verbal and written communication skills.
- CSS and HTML experience.
- SAS and/or SQL experience.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
- Review our full benefits available by employment status here.
At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.
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Funding
Funding History
- Sep 2023Post IPO Debt • $55M
- Aug 2023Post IPO Debt • $936M

























































