Responsibilities

• Collaborate with the Enrollment Marketing and Communications team to execute the annual enrollment communication plan through CRM platforms.
• Develop and implement communication campaigns that support divisional enrollment goals and priorities.
• Partner with Enrollment Management functional units to create effective communication and marketing strategies that increase engagement with prospective students.
• Manage email marketing initiatives, including audience segmentation, personalization, testing, scheduling, automation, and deployment.
• Ensure communications align with university branding standards and messaging objectives.
• Create and maintain communication templates and campaign assets within the CRM.
• Create, manage, and maintain target audience reports and communication lists within CRM systems.
• Develop audience segmentation strategies to support personalized communication efforts.
• Maintain communication workflows and automation processes to ensure accurate and timely outreach.
• Leverage CRM functionality to improve campaign performance and operational efficiency.

Requirements

• Bachelor's degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.
• Strong verbal and written communication skills.
• Demonstrated problem-solving skills, with the ability to be resourceful, proactive, and seek assistance as needed.
• Experience with CRMs such as Salesforce, Slate, HubSpot etc.
• Google Analytics and Google Ads experience.
• Familiarity with WCAG 2.1.
• Knowledge of email compliance regulations.
• Familiarity with email marketing and marketing automation technology.
• Excellent attention to detail, accuracy and time management skills.
• Demonstrated ability to collaborate effectively with others, adapting approach to suit the needs of various audiences.

Benefits

• Health, Dental, and Vision Insurance
• State Retirement Plans
• Paid Time Off (approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually)
• Tuition Assistance (UF Employee Education Program)
• Public Service Loan Forgiveness (PSLF) Eligible Employer