Responsibilities

• Department Leadership: Oversee the email marketing department, including hiring, training, mentoring, and managing a team of email specialists. Set standards, workflows, and quality benchmarks for all email output.
• Campaign Strategy: Develop and execute comprehensive email marketing strategies for clients spanning cold outreach, warm nurturing, promotional campaigns, re-engagement sequences, and lifecycle automation.
• Cold Email Campaigns: Architect and deploy cold email campaigns from the ground up — including list building, domain setup, DNS configuration (SPF, DKIM, DMARC), IP warming, inbox placement optimization, copy strategy, and performance analysis.
• Warm Email & Automation Flows: Design and build sophisticated automation workflows including welcome sequences, lead nurturing, abandoned cart recovery, onboarding flows, and re-engagement campaigns.
• Deliverability Management: Own email deliverability across all client accounts. Monitor sender reputation, manage domain health, troubleshoot inbox placement issues, maintain list hygiene, and implement best practices to maximize inboxing rates.
• Domain & DNS Configuration: Set up and manage sending domains, configure DNS records (SPF, DKIM, DMARC, CNAME), manage dedicated IPs, and ensure proper authentication across all sending infrastructure.
• ESP & Platform Management: Work fluently across multiple email service providers and marketing platforms including Klaviyo, Mailchimp, HubSpot, GoHighLevel, and ActiveCampaign. Select and configure the right platform for each client's needs.
• List Management & Segmentation: Oversee list building, segmentation strategies, data hygiene, suppression management, and compliance with anti-spam regulations (CAN-SPAM, GDPR).
• Copywriting & Content: Write or oversee the creation of high-converting email copy including subject lines, preview text, body content, and CTAs. Ensure messaging aligns with client brand voice and campaign objectives.
• A/B Testing & Optimization: Design and execute rigorous A/B testing programs across subject lines, send times, content, design, and segmentation. Use data to continuously improve open rates, click rates, and conversions.

Requirements

• At least 3 to 5 years of hands-on experience in email marketing, with demonstrated expertise in both cold email outreach and warm email campaign management.
• Deep understanding of email deliverability science — including domain warming, IP reputation, authentication protocols (SPF, DKIM, DMARC), inbox placement testing, and sender score management.
• Expert-level proficiency with multiple ESPs and marketing platforms including Klaviyo, Mailchimp, HubSpot, GoHighLevel, and ActiveCampaign.
• Proven experience setting up sending infrastructure from scratch — domain purchasing, DNS configuration, IP warming schedules, and deliverability monitoring.
• Strong track record of managing and improving email deliverability across multiple client accounts simultaneously.
• Experience building complex automation workflows including multi-step sequences, conditional logic, behavioral triggers, and dynamic content.
• Excellent copywriting skills with the ability to write compelling subject lines, email body content, and calls to action that drive measurable results.
• Strong analytical skills with experience building reports and dashboards to track email performance metrics and ROI.
• Experience with A/B testing methodologies and statistical significance in email optimization.
• Knowledge of anti-spam regulations (CAN-SPAM, GDPR, CASL) and email compliance best practices.

Preferred

• The ideal Email Marketing Manager is not just a campaign executor — you are a true email scientist. You understand why emails land in spam, how to fix it, and how to build sending infrastructure that scales.
• You think in systems: every campaign is part of a larger lifecycle strategy, every domain is part of a deliverability ecosystem, and every metric tells a story about what to do next.
• You are the person the team turns to when deliverability drops, when a cold campaign needs to scale, or when a client wants to know why their emails aren't converting. You have the answer and the plan to fix it.

Benefits

• 401(k)
• Dental insurance
• Health insurance