Responsibilities

• Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences.
• Manages the organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions.
• Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals.
• Identify appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes.
• Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs.
• Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels.
• Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing.
• Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time.
• Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid Search, etc.), proactively surfacing new opportunities, and productively resolving any challenges.
• Identifies vendors best suited to advance organizational goals and proactively manage vendor relationships to ensure successful completion of projects, obligations, and expectations

Requirements

• 5+ years of experience in email marketing, including campaign strategy, email design, audience segmentation, and lifecycle marketing.
• Hands-on experience with enterprise email marketing and automation platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Campaign Monitor, or similar tools.
• Proven ability to create compelling, brand-aligned email content with outstanding copy, excellent subject lines, engaging visuals, and conversion-focused calls to action.
• Expertise in audience segmentation, lead nurturing, personalized customer journeys, and automated lifecycle campaigns (welcome, retention, and re-engagement).
• Strong analytical skills with experience tracking KPIs, developing performance reports, and leveraging A/B testing insights to optimize campaign results.
• Deep understanding of email deliverability, sender reputation, bounce management, and inbox placement best practices, with experience leveraging generative AI tools to enhance email production, testing, and optimization.
• Proficiency with creative and design tools including Photoshop, InDesign, Adobe Acrobat Pro, Canva, or equivalent platforms to develop email assets.
• Exceptional attention to detail, project management, and cross-functional collaboration and culture building skills.
• AARP will not sponsor an employment visa for this position at this time.
• Regular and reliable job attendance

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.