Responsibilities

• Own the email calendar — strategy, planning and execution across campaigns, product launches and the trading calendar
• Build, deploy and optimise campaigns and automated flows in Klaviyo, including segmentation and list health
• Drive continuous improvement across open rates, click-through, conversion and revenue attribution
• Own the monthly B2B retailer newsletter (Trail Tales)
• Manage the product seeding program — coordinating requests, fulfillment and follow-through with creators and brand advocates
• Oversee day-to-day influencer partnerships, tracking deliverables and maintaining relationships
• Monitor consumer sentiment across key channels and surface insights to inform content and marketing decisions
• Bring a point of view on building a more structured community program — advocacy, UGC and consumer engagement

Requirements

• Bachelor's degree in Marketing, Communications, or related discipline.
• 2–4 years of experience in email marketing, digital marketing, or a related role.
• Hands-on experience with Klaviyo or a comparable email platform required.
• Experience with influencer or community programs a plus.
• Comfortable working cross-functionally across marketing, sales, and e-commerce teams in a lean environment.

Preferred

• Outdoor industry experience or genuine enthusiasm for outdoor gear preferred.

Benefits

• Comprehensive benefits package including health insurance (medical, dental, vision)
• Retirement match
• Employee Assistance Programs (EAPs)
• Paid time off
• Community service leave
• Paid holidays
• Wellness stipend
• Gear allowance
• Other great perks