Responsibilities

• Own and evolve the Madewell brand voice , establishing a distinctive, recognizable point of view that reflects the brand strategy, customer, and cultural context.
• Lead copy strategy and creative concepting for major brand campaigns, seasonal initiatives, product launches, collaborations, and key marketing moments, partnering closely with Creative and Marketing leadership from brief through execution.
• Translate marketing and business strategy into compelling customer-facing messaging , developing clear messaging hierarchies and storytelling frameworks that connect brand positioning with product and customer needs.
• Lead the Copy team , providing creative direction, mentorship, feedback, and development while establishing a high bar for conceptual thinking, writing, editing, and execution.
• Oversee copy across the full customer journey , including campaigns, paid advertising, social, email, site, product storytelling, retail, partnerships, experiential, and other brand touchpoints.
• Partner closely with Art and Design to develop integrated creative ideas in which copy and visual expression work together to create a cohesive and compelling brand experience.
• Shape product storytelling and naming , partnering with Product Marketing, Merchandising, and Creative to develop compelling narratives around key products, franchises, innovation, quality, fit, and design.
• Develop and maintain brand voice guidelines , messaging frameworks, naming principles, and other tools that create a shared understanding of the Madewell voice across internal teams and external partners.
• Bring a strong customer and cultural perspective to the work , staying connected to fashion, culture, language, media, and evolving customer behaviors to ensure Madewell remains relevant and distinctive.
• Use customer and performance insights to strengthen creative , partnering with Marketing, Social, CRM, Paid Media, and E-commerce teams to understand what resonates and apply learnings without compromising the integrity of the brand voice.

Requirements

• 8+ years of experience in copywriting, editorial, or brand creative roles, with significant experience developing consumer-facing brand and marketing work; fashion, retail, lifestyle, or editorial experience strongly preferred.
• 3+ years of experience leading and developing writers, including full-time and freelance talent.
• Demonstrated experience defining, evolving, and stewarding a distinctive brand voice across multiple channels and customer touchpoints.
• A portfolio demonstrating exceptional writing, conceptual thinking, campaign development, product storytelling, and brand-building work.
• Strong experience developing integrated campaign concepts and messaging systems, from high-level creative ideas through channel-specific execution.
• Exceptional writing and editing skills with an ability to move fluidly between brand storytelling, campaign messaging, product copy, and highly concise performance-driven communications.
• Strong understanding of fashion, retail, culture, and consumer behavior, with an instinct for how brands can participate in culture in a relevant and authentic way.
• Ability to balance brand building and commercial objectives, understanding how creative work can simultaneously strengthen brand perception and drive customer action.
• Comfortable using customer, channel, and performance insights to inform creative decisions and continuously improve the work.
• Highly collaborative with demonstrated ability to influence and build strong partnerships across Creative, Marketing, Product, Merchandising, E-commerce, Retail, and senior leadership.

Preferred

• We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
• Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.