Responsibilities

• Amazon Marketplace Management – 45%
• Serve as the dedicated owner of Action Target's Amazon seller account, managing all day-to-day operations including listings, inventory, advertising, and account health across paper targets, steel targets, training supplies, range supplies, and shooting accessories.
• Build, manage, and optimize Amazon advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display; monitor ACOS and TACOS weekly and adjust bids, keywords, and budgets to maximize return on ad spend.
• Own product listing quality across the Amazon catalog: titles, bullet points, descriptions, backend keywords, images, and A+ Content for priority SKUs; audit listings regularly for suppression, stranded inventory, and category compliance issues.
• Monitor FBA inventory levels and sell-through velocity; forecast demand and create replenishment shipments to Amazon fulfillment centers to avoid stockouts and minimize long-term storage fees.
• Plan and execute Amazon-specific promotions including Lightning Deals, Coupons, Prime Day campaigns, and seasonal promotional events aligned with the broader AT promotional calendar.
• Manage Amazon Brand Registry, protect listings from unauthorized sellers, and maintain brand consistency across the Amazon storefront and Brand Store.
• Monitor and protect Amazon Account Health metrics including Order Defect Rate, late shipment rate, and cancellation rate; respond to customer messages within Amazon's 24-hour SLA and manage A-to-Z claims and return disputes.
• Track and report on Amazon channel performance weekly including revenue, units sold, gross margin, conversion rate, Buy Box win rate, and session data; provide monthly performance summaries to the Marketing Communications Manager and Store Director with actionable optimization recommendations.
• Identify and pursue opportunities to expand the Amazon product catalog, improve organic search ranking through SEO optimization, and grow the channel toward its revenue recovery targets.
• Promotional Calendar & Campaign Execution – 35%
• Work with the store representative to build and manage a rolling promotional calendar that spans both AT-driven promotions and coordinated partner campaigns, aligned with the demand cycles, and inventory priorities communicated by Sales.
• Execute promotional campaigns end-to-end: offer setup, landing page coordination, platform deployment (email, SMS, social, PPC, etc.) support in coordination with the broader marketing team.
• Manage paid digital channels (AdWords, PPC, display, etc..) in support of campaign priorities or serve as the internal coordinator for agency-managed paid media.
• Ensure promotions are consistently across email, social, and the website; coordinate with the Marketing Team to align campaign messaging across channels.
• Develop and manage product bundle offers, limited-time promotions, and clearance campaigns to support inventory movement and revenue targets.
• Design or collaborate with graphic designers to produce promotional material.
• Oversee reporting for promotional campaigns, forecasting ROI, and analyzing results for continuous improvement.
• Partner & Affiliate Marketing – 20%
• Identify, develop, and execute co-branded promotional campaigns with industry partners; including manufacturers, distributors, and aligned brands that extend reach, add customer value, and drive e-commerce revenue.