Responsibilities

• Dedicated, strategic support for eCom content, including:
• Product Detail Page (PDP) Content:
• Working with Brand on panel images and retail-optimized assets including video specific for eCom, and eventual syndication management for existing catalogue and and new products.
• Optimizing item names, bullets, product descriptions, and below-the-fold/A+ content, for new items and existing items; content to be reviewed and updated on a quarterly cadence.
• Establishing customer-specific timelines and asset schedules for refresh.
• Managing customer Brand Store content, ensuring it’s regularly updated with relevant content aligned with national media campaigns, seasonal content, and customer specific layouts (i.e. A+ content on Amazon).
• Aligning PDP content and Brand Store updates with seasonal campaigns, promotions, and customer events (e.g., Amazon Prime Day, Cyber, Chewy Sitewides, Holiday season, etc).
• SEO & Syndication:
• Reviewing and analyzing trending search terms within digital shelf tools to inform content optimizations and identify whitespace opportunities.
• Conducting regular reviews of customer scorecards and leading the development of recommended action plans. Collaborating with Customer Marketing Teams to address identified issues.
• Proactively stay up to date on Customer content policies (character limits, restricted claims, formatting changes) to prevent listing suppressions or reversion.
• Leveraging digital shelf tools, such as Profitero, to ensure published content across eCom platforms accurately reflects our SOT in Salsify; collaborate closely with our team lead and Customer Team to open support cases and ensure alignment.
• Work directly with external customer and agency partners.
• Partnering with the Wellness Pet Category Management Team to identify key performance trends and translate them into content improvement opportunities.
• Leading controlled A/B tests on copy, imagery, and video to identify content best practices and apply learnings at scale.
• Ad Content:
• Developing and maintaining retail media-optimized copy and creative for search and display campaigns.
• Collaborating with brand, agency, and customer teams to ensure ad messaging aligns with national campaigns, PDP content, and seasonal priorities.
• Supporting search and display creative briefing and asset development, ensuring all ad content meets customer requirements and is optimized for performance across lower and upper funnel placements.
• Partnering with Sr. Marketing Manager, eCom and Marketing/Shopper teams as needed to review ad performance and make data-driven optimizations to copy and creative.