Responsibilities

• Develop and implement e-commerce strategies to increase revenue and improve the overall customer experience and engagement across all channels.
• Manage and optimize online sales channels, including the WondaPop website, Amazon, Target Plus, and Walmart Marketplace to drive consistent growth.
• Build and maintain a consumer database to support marketing, engagement, and retention efforts on the WondaPop website.
• Stay current on pop culture licensing and seasonal category trends to support inventory planning recommendations and assist with the buying and ordering process as needed.
• Create and maintain product listings with accurate descriptions, high-quality imagery, and consistent pricing across all platforms.
• Analyze performance metrics and sales data to identify areas for improvement and uncover new growth opportunities.
• Stay current on e-commerce marketing trends, platform updates, and best practices to maintain a competitive advantage.
• Enhance the customer experience across the full purchase journey to build loyalty and repeat business.
• Oversee website content updates and activity as it relates to marketing, branding, and consumer engagement.
• Lead social media strategy and content planning across key platforms (Instagram, TikTok, Facebook, etc.), collaborating with internal teams and external partners to create compelling, on-brand content that drives awareness and engagement.

Requirements

• 2+ years of hands-on e-commerce experience, with direct responsibility for managing online storefronts and driving sales
• Proven experience selling on Shopify, Amazon (Seller Central), Target Plus and/or Walmart Marketplace is highly preferred
• Strong understanding of product listing best practices, including SEO, imagery standards, and pricing strategy
• Analytical mindset with the ability to interpret data and translate insights into actionable improvements
• Comfortable collaborating cross-functionally with internal teams and external partners in a small, fast-moving company environment
• Self-starter who can work independently and manage multiple priorities in a fast-paced environment

Preferred

• Experience with licensed product merchandising, sales, and marketing is a plus
• Prior experience running or owning an e-commerce business is a major plus
• Experience with online advertising platforms (Amazon Ads, Meta, Google) is a significant plus
• Familiarity with inventory management, order fulfillment workflows, and logistics coordination is a plus

Benefits

• Opportunity to shape and scale a growing e-commerce operation
• Collaborative and entrepreneurial team culture with the ability to work remotely
• Competitive compensation based on experience