Responsibilities

• Directly manage, coach, and develop the Brand Advocate Analyst (BAA) team and Online Merchandisers.
• Set clear priorities, workflows, and quality standards for product setup, product content, onsite merchandising, and ongoing maintenance.
• Own capacity planning and workload management; allocate resources to the highest-value work.
• Establish performance expectations, provide feedback, and support professional development.
• Identify skill gaps and drive training/standard work to improve speed, accuracy, and consistency.
• Serve as the primary Ecommerce point of contact for Business Units; translate BU needs into clear priorities and executable work.
• Create and maintain a structured intake and prioritization process (what comes in, how it’s evaluated, when it will be delivered).
• Build strong relationships with BU stakeholders to align assortment priorities, product launches, content needs, and merchandising plans.
• Communicate status, tradeoffs, and outcomes clearly, proactively surface risks, dependencies, and opportunities.
• Lead day-to-day execution through the merchandising and BAA teams, including: product setup and updates (adds/removes/changes), collection/category merchandising, landing page updates and onsite promotional execution, content QA (titles, descriptions, specs, imagery, pricing accuracy where applicable).