Responsibilities

• Partner with leadership to develop and refine overall ecommerce strategy
• Analyze site performance across key metrics including conversion, AOV, funnel behavior, and customer engagement
• Evaluate traffic sources and channel performance using tools such as GA4 to understand what is driving growth and where opportunities exist
• Identify trends, gaps, and opportunities, and recommend clear actions to improve performance
• Identify opportunities to strengthen loyalty, retention, and customer sign-up strategies
• Evaluate the end-to-end customer journey and identify opportunities to improve conversion and usability
• Provide strategic direction on navigation, PDPs, PLPs, and overall site experience
• Prioritize initiatives that will have the greatest impact on performance
• Define and scope website enhancements across functionality, UX, and backend processes
• Translate business needs into clear requirements for external development partners

Requirements

• 3 to 5+ years of experience in ecommerce
• Strong analytical skills with experience using tools such as GA4 to evaluate traffic, channel performance, and onsite behavior
• Ability to translate data into clear insights and actionable recommendations
• Experience working with external development teams and guiding technical priorities
• Strong understanding of UX, merchandising, and digital customer behavior
• Ability to think strategically while staying connected to business impact
• Highly organized with strong attention to detail
• Clear communicator who can influence decisions and drive alignment across teams

Preferred

• BigCommerce, NetSuite experience is a plus
• Experience in fashion, jewelry, or a consumer brand is a plus