Responsibilities

• Running weekly group coaching calls focused on TikTok Shop strategy, execution, and troubleshooting
• Auditing student shops, listings, content, and affiliate setups, and giving them clear and specific next steps to improve performance
• Reviewing student scripts, hooks, and content concepts before they are filmed and posted
• Coaching students through affiliate outreach at scale, from initial messaging through to sample fulfillment, posting cadence, and ongoing relationship management
• Teaching students how to set up, launch, and optimize GMV Max campaigns for their products
• Helping students build out a balanced mix of real human affiliates and AI-generated affiliate accounts using tools like HeyGen, ElevenLabs, and Kling
• Identifying patterns across the student base, surfacing what is working, and helping turn those insights into program-wide playbooks
• Staying current on TikTok Shop platform changes, new features, and policy shifts, and translating them into clear guidance for students
• Working closely with the Customer Success Manager when students need additional technical support beyond the scheduled coaching calls

Requirements

• Direct, hands-on experience driving meaningful GMV on TikTok Shop, whether through your own brand, a brand you ran for someone else, or as a high-performing affiliate
• Deep working knowledge of the TikTok Shop Seller Center, including listings, affiliate setup, sample management, and GMV Max campaigns
• Practical experience recruiting, onboarding, and managing TikTok Shop affiliates at volume
• A clear understanding of TikTok Shop content policies, what gets videos approved or removed, and what causes accounts to be flagged or banned
• The ability to coach adults effectively over Zoom, in writing, and inside a community setting
• Excellent written and spoken English
• Availability during US business hours, Monday through Friday

Preferred

• Experience taking a single TikTok Shop past one hundred thousand dollars or more in GMV
• Familiarity with AI affiliate workflows using HeyGen, ElevenLabs, Kling, and similar tools
• A working understanding of Amazon, especially how TikTok-driven traffic compounds into organic Amazon rankings through the halo effect
• Previous coaching, teaching, or mentoring experience with other sellers or operators