Responsibilities

• Develop and execute comprehensive e-commerce strategies to increase online sales and improve customer engagement.
• Make sure poshmark and shopify are up to date with inventory. - Includes photographing, listing items, packing items and shipping.
• Errands and random business projects!
• Helping with boutique retail organization.
• Manage website content using content management systems such as WordPress, ensuring accuracy, SEO optimization, and user-friendly navigation.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings and drive targeted traffic.
• Implement and optimize paid advertising campaigns across platforms like Google Ads (including Google AdWords), Facebook Advertising, and social media marketing channels.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other marketing analytics tools to monitor performance metrics and identify opportunities for improvement.
• Coordinate with graphic designers to create compelling visual content using Adobe Creative Suite and Adobe Photoshop that aligns with brand standards.
• Set up and manage digital marketing campaigns, including email marketing automation, SEM strategies, paid search marketing, and performance marketing initiatives.

Requirements

• Proven experience in e-commerce management with a strong understanding of website management platforms like WordPress or similar CMS.
• Proficiency in SEO tools, Google Analytics, Google Ads (including Google AdWords), Google Tag Manager, and marketing automation platforms.
• Technical skills including HTML, CSS, JavaScript, SQL, and familiarity with web analytics reporting tools.
• Strong graphic design skills using Adobe Creative Suite (Photoshop) for content creation purposes.
• Experience managing paid advertising campaigns across social media platforms such as Facebook Advertising and other social media marketing channels.
• Knowledge of SEM strategies, keyword research techniques, conversion optimization practices, and digital campaign setup.
• Excellent analytical skills with the ability to interpret data from web analytics tools to inform strategic decisions.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong communication skills with the ability to collaborate effectively across teams including marketing, design, and technical departments.

Preferred

• Experience with tiktok live selling is prefered!

Benefits

• Employee discount
• Flexible schedule