Responsibilities

• Monitor website performance in real-time and analyze web demand by product and category to adjust the e-merchandising plan accordingly.
• Develop and conduct A/B tests to improve add-to-cart and conversion rates.
• Identify and scope new tools or enhancements to improve funnel performance.
• Collaborate with Marketing, and Creative to develop brand-centric emails, homepage displays, department landing pages, and blogs to promote key products and categories.
• Manage on-site content updates: homepage banners, landing pages, e-merchandising, and editorial content/blogs.
• Oversee execution of email and SMS programs together with agencies.
• Optimize and drive performance from loyalty program.
• Own subscription program and drive adaptation and LTV.
• Ensure onsite UX supports key lifecycle customer journeys: welcome, post-purchase, reorder and churn.
• Regularly review website to identify friction in navigation or checkout.

Requirements

• 3-5 years of experience in digital marketing, ecommerce, CX or retention roles
• Experience with Shopify Plus and familiarity with tools like Klaviyo, Skio, Yotpo or similar platforms
• Solid hands-on knowledge of analytical tools such as GA4, Northbeam, SimiliarWeb
• Experience working with or managing external agencies
• Excellent project management and communication skills
• Analytical mindset with comfort in performance dashboards and testing platforms
• Process-oriented and proactive
• Excellent project management and stakeholder communication skills
• Highly organized and detail-oriented
• Prior experience with high-growth DTC or subscription-based ecommerce brands

Benefits

• Medical, Dental, & Vision Insurance offered, and cost shared between employer and employee
• 401K Match of up to 4%
• Employer sponsored Life, Basic AD&D, Short-Term Disability and Long-Term Disability Insurance, additional buy-up insurances available
• Paid time off at competitive rates to the market, paid SICK leave
• Employee Resource Center & Telehealth medical offerings