Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
13 hrs ago
E-commerce Lead
Boulder, CO (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive Sherpani's D2C growth by aligning site experience, testing, and cross-channel funnel optimization.
- Own end-to-end D2C growth initiatives from site experience to checkout optimization.
- Must-have: 3+ years in e-commerce/D2C growth with Shopify and testing-driven revenue.
- Standout: Cross-functional impact across paid media, email, SEO, and roadmap execution.
Job Description
Responsibilities
- The strategy behind how Sherpani grows D2C revenue
- The structure and flow of the website experienceâfrom homepage through checkout
- Ongoing testing across site experience, landing pages, and merchandising
- Alignment across paid media, email/SMS, and SEO to support a cohesive funnel
- Build and execute a clear D2C growth roadmap
- Continuously test and refine what drives conversion (A/B testing, landing pages, UX/UI)
- Use data to guide decisions on product focus, site layout, and customer flow
- Partner with the creative team to translate insights into effective design direction
- Ensure a seamless path from ad â landing page â product â checkout
Requirements
- 3+ years of experience in e-commerce or D2C growth (product-based brand preferred)
- Strong Shopify expertise and understanding of how products are merchandised online
- Proven ability to grow revenue through testing, iteration, and strategic planning
- Deep understanding of UX/UI and how design influences customer behavior
- Experience managing agencies across paid media, email, and SEO
- Analytical, thoughtful, and execution-focused
Preferred
Sherpani
Sherpani | Connecting People and PlacesSherpani designs thoughtfully crafted travel bags built for real life on the move. With smart features like RFID blocking and anti-theft protection, our products combine sleek design with intuitive functionalityâhelping people move confidently, carry smarter, and explore without limits.Founded in Boulder, Colorado in 2002, Sherpani was built on a belief that thoughtful design can make every journey easier. Our bags are designed in Boulder with a focus on quality materials, durability, and purposeful details that support modern travel.Sustainability and responsibility are core to how we operate. Sherpani has diverted more than 11 million plastic bottles from landfills by repurposing them into our bags, and we are committed to ethical manufacturing practices across our supply chain. We also support nonprofit organizations in Boulder, Colorado and Ho Chi Minh City, Vietnam.From everyday commutes to global adventures, Sherpani creates smartly designed travel gear that connects people to placesâand the stories they collect along the way.
Traffic Signals
Monthly Visitors
60.4K
Monthly Google Ads Budget
$2.5K
Traffic Source Mix
Search
36.4%
Direct
50.4%
Referral
5.5%
Social
5.9%
Paid
1.6%
Headcount Trend
Current headcount: ~25
Marketing Team
Marketing Team Size
5 (21% of company)
