Responsibilities

• Lead the CRM and retention marketing strategy across MCoBeauty and Nude by Nature, including customer journeys, segmentation, automation, and loyalty initiatives.
• Own and manage the CRM calendar, delivering campaigns aligned to product launches, promotions, and customer engagement objectives.
• Develop strategies to increase customer retention, repeat purchase rates, and customer lifetime value through data-driven lifecycle marketing.
• Manage the day-to-day E-Commerce operations for Nude by Nature, including site merchandising, promotions, content updates, and trading execution.
• Monitor and optimise CRM and E-Commerce performance through reporting, analytics, A/B testing, and continuous improvement initiatives.
• Manage campaign and site execution within Klaviyo and Shopify, ensuring a best-in-class customer experience across both brands.

Requirements

• 5-7 years' experience in CRM, lifecycle marketing, retention marketing, E-Commerce, or related digital commerce roles.
• Proven success driving customer retention, repeat purchase behaviour, customer lifetime value, and CRM revenue growth.
• Strong hands-on experience with customer segmentation, automation, lifecycle marketing, and personalised customer journeys.
• Experience managing E-Commerce site operations, merchandising, trading calendars, and online customer experiences.
• Advanced analytical skills with the ability to translate data into actionable insights and business recommendations.
• Hands-on experience with Klaviyo and Shopify, with strong stakeholder management, communication, and project management capabilities.

Benefits

• Medical insurance, Vision insurance, Dental insurance, 401(k), Paid maternity leave