Responsibilities

• Manage TikTok Shop communications efforts across the US market and serve as the primary comms point of contact for operations and business teams
• Craft bold, clear narratives that advance TikTok Shop's ambitious 2026 business goals—particularly stories that demonstrate our value to sellers, small businesses, and creators
• Drive compelling storytelling and secure high-impact media coverage positioning TikTok Shop as the platform of choice for merchants and brands in our key verticals of beauty, fashion, food, home, lifestyle and personal care
• Build and leverage deep relationships with top-tier national consumer, business, tech, trade, and retail media, proactively securing strategic coverage and managing the news agenda around TikTok Shop
• Act as a newshound—stay ahead of media trends, industry developments, and cultural moments to identify opportunities and advise leadership on risks and opportunities
• Train and coach executives and subject-matter experts, preparing them for media interviews, industry conferences, and public appearances
• Manage news cycles and issues with composure, strategic thinking, and cross-team collaboration

Requirements

• BA/BS degree or equivalent experience required
• PR/Communications experience with consumer-facing brands, with proven B2B communications expertise
• Deep expertise in the US media landscape with strong, established relationships across national consumer, business, tech, trade, and retail media
• Exceptional storytelling ability—translating business impact into compelling narratives that resonate with commercial decision makers, merchants, sellers, and industry audiences
• A natural relationship-builder who can work effectively with stakeholders internally and command respect externally
• Proven ability to thrive under ambiguity juggle multiple priorities, and execute with excellence in ambiguous, fast-moving environments
• Self-starter with drive, positive energy, and a team-first mentality

Preferred

• Crisis and issues management experience—you keep your cool when the heat is on
• Strong understanding of e-commerce, retail, or marketplace businesses with knowledge of US merchant and seller ecosystem
• Track record working in high-growth, cross-border technology companies
• Strong project management skills with ability to drive initiatives independently while collaborating across a matrixed organization
• Experience working with executives in large, dynamic organizations
• Passion for social media, creator economy, small business growth, and the future of commerce

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.