Lead the development and orchestration of an enterprise‑level Strategic Marketing Roadmap for DPRRs programs, coordinating cross‑channel messages and data‑driven refinements.

• Act as lead in implementing an in-depth, enterprise-level Strategic Marketing Roadmap (SMR) and multimedia campaign for DPRRs programs and services (including, but not limited to Suicide Prevention, Personal Readiness & Resilience, Quality of Life, Sexual Harassment Awareness and Prevention, and Alcohol & Substance Abuse).
• Ensure themes, messages, and desired outcomes of the SMR are synchronized across all channels (including but not limited to paid, earned, and owned media, both print and digital materials and Strategic Communication Plan).
• Establish concepts, directional touchpoints, toolkits, copy and required materials for the successful launch of the campaign.
• Monitor the success of the tactics and recommend decisions based on data to make SMR refinements and develop future SMR phases.
• Manage relationships with external marketing and market research firm and their associated deliverables to ensure that they meet contract obligations.
• Oversee a yearly assessment of DPRR products, including coordination with external SME’s, focus groups, and a user feedback instrument. Draw recommendations for future products and present findings to the client.
• Develop a yearly Strategic Communication Plan to include themes, key messages, talking points, and measures of effectiveness for all DPRR’s target audiences across the directorate’s programs and capabilities.
• May work onsite at client office location in Arlington, VA.
• May include occasional travel.