Responsibilities

• Assist in strategic PR planning and execution that aligns with business goals, driving buzz and media coverage around priority programs and products, including licensed consumer goods, games, publishing, and interactive experiences.
• Draft communication materials, including press releases, blog posts, social copy, decks, and campaign plans.
• Support PR activations, including press/influencer events, photoshoots, and media visits.
• Identify creative content opportunities for various digital and social platforms.
• Support media planning, long-term strategy development, and presentations for internal and external partners.
• Maintain organized PR team trackers, develop reports, create and distribute recaps, including monthly recaps, and perform miscellaneous administrative tasks.
• Liaise with cross-functional teams, including Marketing Strategy, Public Affairs, Licensing, Brand Commercialization, and other key partners across The Walt Disney Company.
• Create and manage press materials for cross-brand campaigns and seasonal initiatives, such as holidays and the D23 Expo.
• Organize and manage ongoing product requests.
• Monitor industry trends across social and PR to inspire innovative approaches.

Requirements

• A strong understanding of pop culture, retail trends, and the entertainment industry.
• Focused on strategic thinking to deliver relevant and impactful results.
• The ability to solve problems and bring forth solution-based tactics.
• A zeal for content creation, consumer products, and digital storytelling.
• Excellent written and verbal communication skills; proficiency in AP Style.
• Highly organized with the ability to independently manage multiple projects and deadlines.
• Bring a unique perspective and a collaborative spirit to every project.
• Creative, optimistic, and eager to challenge the status quo.
• Proficient in Mac/MS Office; ability to write for diverse platforms (print, web, social, and video).
• Appreciation for Disney products and storytelling.

Preferred

• Knowledge of Disney products and culture.
• Previous relevant internship experience.
• Knowledge of Photoshop, Canva, Keynote, Adobe Creative Suite, and Microsoft Office tools, i.e., Word, Outlook, Excel, and PowerPoint.

Benefits

• Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more, visit Disney benefits.