Responsibilities

• Turn Products Into Stories: Lead earned-first campaigns for brands across a range of consumer categories, with particular strength in home, CPG, food and beverage, and lifestyle, finding the tension, the hook, and the reason anyone should care.
• Pitch With Taste : Build smart, culturally aware stories and get them placed. You know who to call, when to DM, and when to move.
• Stay Ahead of the Curve: Consumer trends, design trends, drink trends, internet trends. You are on it early and know how to connect the dots.
• Be a Trusted Voice : Guide clients with earned strategy and confidence. Make them feel both comfortable and challenged in a good way.
• Raise the Bar Internally : Mentor and coach junior talent, contribute to new business, and help shape the work we want to be known for.
• Roll Up Your Sleeves: From hands-on execution to high level strategy, you are equally comfortable digging into the details and elevating the work for clients and the team.
• Operate Big and Small: Lead with strategy and creativity while jumping into the day-to-day. You see the forest and the trees and know how to move both.