Director/Sr. Director of Branding and Communications

Boston, MA (Remote)

$200K/yr – $240K/yrDirector/ExecutiveFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive AcuityMD’s brand, narrative, and content strategy at executive level to align with product marketing and revenue goals.

  • Own corporate narrative, positioning, and messaging across external touchpoints
  • Strong editorial judgment; translate complex topics into clear, credible stories
  • Lead brand creative direction and cross-functional alignment with Product Marketing and Sales

Job Description

Responsibilities

  • Own AcuityMD’s corporate narrative, positioning, and point of view in the market
  • Define and enforce brand voice, tone, and messaging across all external touchpoints
  • Set creative direction and lead design and brand partners with a clear vision
  • Lead the narrative and content strategy for Flywheel, overseeing thought leadership and customer stories to ensure a cohesive, high impact conference experience
  • Build and run the editorial strategy, including bylined articles and executive ghostwriting
  • Define brand and comms metrics and use performance data to tie work to pipeline and revenue
  • Partner with PR to sharpen storylines, improve placement quality, and drive pull through
  • Set direction for social presence and content distribution across channels
  • Align messaging and timing with Product Marketing,, Demand, Sales, and the exec team

Requirements

  • Proven experience owning brand and communications together, or leading one with strong capability in the other
  • Strong narrative and editorial judgement with the ability to spot differentiated angles
  • Excellent writer who can translate complex topics into clear, credible stories
  • Strong taste and creative direction skills, including managing designers or agencies
  • Excellent stakeholder management and cross-team collaboration skills
  • You must have an eligible work permit in the USA to be considered for this position

Preferred

  • MedTech/healthcare B2B experience or fast growing tech startup
  • Comfort using analytics to measure content and brand performance
  • Background in journalism, editorial, research, analyst, or comms roles with long form writing responsibility

Benefits

  • Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
  • Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
  • Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
  • Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
  • Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
  • Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
  • Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
  • Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.

AcuityMD

4.7 Glassdoor

AcuityMD is the MedTech Intelligence Platform.More than 300 MedTech companies, including six of the top 10, use AcuityMD to identify target markets, uncover top opportunities, and grow revenue.From pre-commercial startups to global enterprises, our customers rely on AcuityMD to deliver the insights they need to understand where and how to sell, which accelerates the adoption of life-changing medical technology.Learn more at AcuityMD.com and follow us for the latest in MedTech innovation.

Founded in 2019
Boston, Massachusetts, USA
242 employees (26 in marketing)
94% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
40.1K
Monthly Google Ads Budget
$445
Traffic Source Mix
Search
25.9%
Direct
61.5%
Referral
8.6%
Social
3.6%
Paid
0.3%

Headcount Trend

Current headcount: ~242

Marketing Team

Marketing Team Size
18 (7% of company)
Median Career Experience
16.5 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$83M
Last Raise
Series B, 2 years ago

Recent News