Responsibilities

• Direct and execute comprehensive marketing, PR, and communications strategies that support ticket sales, earned revenue, sponsorship visibility, and long‑term audience development.
• Align MAS marketing strategy with Marshall University brand standards while preserving MAS’s distinct professional identity.
• Serve as MAS’s primary public information officer and spokesperson.
• Lead digital marketing campaigns, including social media, email marketing, paid advertising, and analytics‑driven optimization.
• Write and distribute press releases, media advisories, and promotional content.
• Build and maintain relationships with local, regional, and national media outlets.
• Use data, market trends, and audience insights—collaborating with MAS Finance—to guide season planning, campaign timing, pricing communication, and promotional investments
• Generate $25,000 annually in advertising sales.
• Use Ticketmaster analytics to support pricing, timing, and revenue strategy.
• Manage sponsor benefit fulfillment, recognition, and branding deliverables.

Requirements

• Bachelor’s degree in marketing, communications, graphic design, public relations, or related field.
• Minimum of 3 to 5 years of professional experience in performing arts marketing, media relations, or entertainment promotion.

Preferred

• Master’s degree or equivalent professional experience.
• Experience with Ticketmaster/ticketing/CRM systems.