Responsibilities

• Lead the YA & Adult Crossover marketing team in developing and executing integrated launch campaigns for key frontlist young adult and adult crossover titles, spanning retailer promotions, advertising, social media, and consumer festivals and conventions.
• Provide thoughtful leadership, mentorship, and day-to-day guidance to a team of three, fostering clear communication, collaboration, accountability, and professional growth.
• Develop and oversee the YA consumer festival and convention strategy, working with internal and external stakeholders to secure sponsorships, brainstorm creative activations, coordinate the creation and shipping of materials, and staff events as needed. This role includes travel to locations outside of New York City.
• Research, evaluate, and implement creative, data-informed advertising and promotional strategies that support key titles and connect with target audiences.
• Build collaborative relationships with authors and agents to strengthen campaign planning, communication, and support for priority titles.
• Partner closely with teams across Penguin Young Readers, including Editorial, Sales, Publicity, School & Library, and Design, to help drive the business and foster strong cross-functional relationships.
• Present marketing strategy, campaign updates, and key title information at author, title, departmental, and seasonal meetings.
• Support partnership outreach and coordination, including brainstorming activations, promotional opportunities, and consumer-facing initiatives.

Requirements

• Minimum of 8 years of marketing experience, with a focus on developing and executing integrated campaigns; book publishing experience strongly preferred
• A genuine interest in young adult and new adult books, authors, readers, and marketplace trends
• A proven track record of strategic thinking, creative problem-solving, and applying marketing tactics that effectively reach readers
• Strong written and verbal communication skills, including excellent presentation skills
• Demonstrated management experience, including clear communication, delegation, coaching, and empowerment of staff
• Excellent organizational skills, with the ability to meet deadlines, manage multiple priorities, and adapt in a fast-paced environment
• A clear understanding of the publishing retail landscape, digital marketing channels, and audience development strategies
• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems