Director, Working Capital Marketing

Atlanta, GA (Hybrid)

$164K/yr – $262K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

Own and lead integrated go-to-market strategy across B2B segments, align marketing to business priorities, and drive measurable commercialization programs.

  • Lead distributed marketing teams across US and London to deliver cohesive GTM motions
  • Shape assets, executive communications, and performance reporting to drive ROI
  • Partner with product, sales, and strategy to accelerate segment growth

Job Description

Responsibilities

  • Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
  • Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
  • Serve as a strategic thought partner to segment leads, product teams, and sales leadership — aligning marketing strategy to business priorities
  • Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage
  • Team Leadership & People Management of four employees
  • Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
  • Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
  • Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model
  • Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments
  • Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement

Requirements

  • 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

  • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
  • Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
  • 8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level role
  • Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
  • Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
  • Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units
  • Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans
  • Strong executive presence and communication skills, with experience presenting to and influencing senior leadership
  • Ability to effectively manage across time zones and geographic regions (U.S. and London).
  • Experience in financial services or payments marketing

Benefits

  • Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa logo

Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.

Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)

Salaries

Posted range

$164K/yr – $262K/yr

Taken straight from the job posting.

See all Visa salaries

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Sep 2016
    Post IPO Equity

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%

Headcount Trend

Current headcount: ~29.4K

Recent News

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Director, Working Capital Marketing

Visa · Atlanta, GA · Hybrid