Responsibilities

• Define and lead the marketing operations strategy, including intake, workflow design, campaign execution processes, and governance models. Establish standardized processes that balance global consistency with local market flexibility.
• Partner with Connected Capabilities teams to streamline operations, improve speed-to-market, and enhance cross-functional effectiveness.
• Lead the global rollout and scaling of Workfront (or similar work management platform) across regions, brands, and functions.
• Oversee change management, training, and enablement strategies to ensure adoption and effective utilization globally.
• Own the continuous improvement roadmap for Workfront, including enhancements, releases, and optimization initiatives.
• Analyze system usage, performance metrics, and feedback to identify opportunities for efficiency gains and process simplification. Establish KPIs to measure operational performance, efficiency, and marketing output quality.
• Ensure alignment across global stakeholders and delivery against timelines and objectives.
• Implement structured program management practices to manage dependencies, risks, and cross-functional coordination.
• Drive strong alignment across marketing, technology, and operations to ensure seamless execution across global teams.
• Champion a continuous improvement culture across marketing operations, identifying opportunities to simplify processes and enhance productivity.

Requirements

• Minimum 10 years of experience in marketing operations, marketing program management, or related field.
• Proven experience leading Workfront (or similar tool) implementation, optimization, and global rollout initiatives.
• Strong experience within a marketing, advertising, media, or agency environment preferred.
• Demonstrated expertise in designing and scaling marketing workflows, intake processes, and operational frameworks.
• Solid program management capabilities applied to large-scale, cross-functional initiatives.
• Excellent stakeholder management and executive communication skills; strong influencer and collaborator across global teams and functions.
• Strategic mindset with the ability to translate vision into operational execution.
• Data-driven decision makers with strong problem-solving skills.
• New York City office-based role with onsite collaboration required.
• Global, fast-paced marketing environment with high visibility and impact.

Preferred

• Strong experience within a marketing, advertising, media, or agency environment preferred.