Own the growth strategy and P&L for a D2C meal-delivery brand, balancing paid, partnerships, retail/IRL, referral, community, and lifecycle to maximize value and channel mix.

• Growth strategy and P&L ownership across channels and lifecycle guiding investments, kills, and the path to the next mix.
• CAC-to-LTV accountability with payback discipline and authority to shut down underperforming bets.
• Attribution architecture built with the tech team to deliver actionable business numbers.
• Acquisition leadership across Meta, Google, and TikTok plus exploration of partnerships, OOH, direct mail, retail, and other channels you identify.
• Lifecycle and retention ownership for email and SMS, onboarding, activation, win-back, long-term engagement, cohort analysis, pricing, offers, promotions, and referral programs.
• Operating cadence with the CEO and CFO weekly and the Director of Organic daily to align paid and organic against the same brand and metrics.
• Start hands-on, build what you need, and grow into running a function over time.