Director, Video Platform Strategy at Hearst Magazines | New York City, NY | $147K/yr – $168K/yr

Hearst Magazines

Director, Video Platform Strategy

New York City, NY (Hybrid)

$147K/yr – $168K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the YouTube growth engine for Hearst Magazines brands by owning strategy, metadata discipline, and thumbnail testing to drive audience and subs, with heavy cross-functional collaboration across editorial, creative, and analytics.

Growth Ownership: Define and execute a scalable YouTube strategy across multiple brands to lift subscribers, watch time, and engagement.
Content Performance: Manage metadata optimization, thumbnail strategy, and publishing tests to maximize discovery and CTR.
Cross-Functional Execution: Align editorial, video, social, and analytics partners on data-driven content opportunities and testing.

Job Description

Responsibilities

Develop and lead YouTube growth strategies across select Hearst Magazines brands, driving audience expansion, engagement, and subscriber growth.
Oversee optimization of video metadata, including titles, descriptions, tags, and publishing strategies to maximize discoverability and performance.
Direct thumbnail strategy and creative best practices, leveraging audience insights and testing to improve click-through rates.
Partner closely with editorial, video, social, and analytics teams to align content strategies with audience growth opportunities.
Analyze channel performance, audience behavior, and competitive trends to inform recommendations and strategic decision-making.
Establish and manage testing frameworks that continuously improve content performance, retention, and discoverability.
Monitor YouTube platform developments, algorithm updates, and industry trends, translating insights into actionable strategies.
Define, track, and report on key performance indicators including subscriber growth, watch time, engagement, and overall channel health.

Requirements

7+ years of experience in digital video, audience development, platform strategy, or a related field with a strong focus on YouTube, or equivalent experience.
Demonstrated success growing YouTube channels and improving audience and performance metrics at scale.
Deep expertise in YouTube SEO, metadata optimization, audience development, and thumbnail strategy.
Strong analytical skills with experience leveraging YouTube Analytics and other performance measurement tools to drive decision-making.
Proven ability to lead cross-functional initiatives and influence stakeholders across editorial, creative, and business teams.
Skilled at balancing creative judgment with data-driven insights to achieve measurable outcomes.
Excellent communication, presentation, and relationship-building skills.
Experience developing testing frameworks and using experimentation to optimize content performance.
Passion for digital media, audience behavior, and emerging platform opportunities.
Based in New York, NY, with participation in Hearst Magazines’ hybrid work model as required.

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Hearst Magazines

3.7 Glassdoor

Hearst Magazines, the world’s largest lifestyle media publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons - 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world.Hearst Magazines International, a unit of Hearst Magazines, encompasses eight owned and operated businesses, nine joint ventures and 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions.

New York, New York, USA

7.7K employees (4,021 in marketing)

www.hearst.com/magazines

65% recommend to a friend

78% CEO approval