Director OR Vice President, Earned Media - Lifestyle

New York City, NY (Hybrid)

$101K/yr – $165K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the earned media strategy and senior advisory for high profile brands, shaping creative, proactive placements and crisis-ready counsel for brand, PR, and C-suite stakeholders.

  • Lead strategic media relations that go beyond basics, turning opportunities into breakthrough earned coverage across culture, entertainment, and lifestyle outlets.
  • Manage a small media/pitch team, train juniors, and travel for events to secure assets and press outputs that hit KPIs.
  • Maintain deep media relationships and a nimble, founder-friendly approach to secure fast opportunistic placements.

Job Description

Responsibilities

  • Experience serving as the senior media lead on accounts; provide sound media counsel to brand + PR team leads as well as C-Suite level
  • Ability and strong proven experience in building thoughtful media relations strategies that go beyond block and tackle and the obvious solutions
  • An expert in how to get earned media for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
  • A positive attitude that brings insightful pivots and recommendations on how to improve mediability when needed
  • Ability to provide feedback to teams with a “yes, and” mentality, providing clarity and builds on how to make ideas more media worthy
  • An energetic and dynamic culture maven with a finger on the pulse of what’s being talked about in consumer media
  • Ability to see what’s bubbling and come forward with ideas as to how to harness in a nimble and agile way
  • A PASSION for earned press and maintaining your rolodex
  • You have a LITANY of friends in media
  • You spend your time with them outside of work, are personally connected and have deep relationships with ability to pick up the phone and call in requests/asks

Requirements

  • 6-8 years in earned media relations for Director
  • 8+ years in earned media relations for VP
  • Ideally NYC based and excited to be in-person with clients, teams and most of all PRESS for key connection points, meetings and moments
  • Experience serving as the senior media lead on accounts; provide sound media counsel to brand + PR team leads as well as C-Suite level
  • Ability and strong proven experience in building thoughtful media relations strategies that go beyond block and tackle and the obvious solutions
  • An expert in how to get earned media for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways
  • A positive attitude that brings insightful pivots and recommendations on how to improve mediability when needed
  • An energetic and dynamic culture maven with a finger on the pulse of what’s being talked about in consumer media
  • Ability to provide feedback to teams with a “yes, and” mentality, providing clarity and builds on how to make ideas more media worthy
  • A PASSION for earned press and maintaining your rolodex
  • You have a LITANY of friends in media
  • You spend your time with them outside of work, are personally connected and have deep relationships with ability to pick up the phone and call in requests/asks

Preferred

  • Strong media relationships and expansive press network
  • Experience with culture & entertainment outlets, men’s and women’s lifestyle media
  • Ability to train and mentor junior team members

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
M Booth logo

M Booth

A full-service healthcare communications agency built to help organizations and brands challenge norms, drive results and improve health.Follow us on IG! instagram.com/mboothhealth

Founded in 1992
New York, New York, USA
76 employees (26 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
31%
Direct
46.3%
Referral
5.6%
Social
15.7%
Paid
1.2%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
20 (26% of company)
Median Career Experience
10 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
2