Responsibilities

• Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy.
• Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans.
• Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections.
• Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations.
• Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy.
• Serve as a core member of the US Brand Leadership Team.
• Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities.
• Lead the AoP process in partnership with Finance.
• Ensure financial investments are aligned with brand strategy and ROI priorities.
• Provide ongoing financial transparency to the Brand Lead and Marketing leadership.

Requirements

• BA/BS required.
• Advanced degree (MA/MS/MBA/PhD is preferred).
• BA/BS with 10 years of overall industry experience, including 7+ years of marketing experience or a MA/MS/MBA with 10 + years of overall industry experience and 6 + years of marketing experience or a PhD/PharmD with 10 + years of overall industry and 6 years of marketing experience.
• 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience.
• Demonstrated ability to lead without authority and influence cross-functional team.
• Prior success in competitive preparedness and market-shaping initiatives
• Skilled in integrating insights from customer research, analytics, and field feedback.
• Excellent communication skills.

Preferred

• Background in hematology or highly competitive therapeutic categories is preferred.

Benefits

• comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.