Director US Marketing, IBD Field Strategy & Execution at MSD | North Wales, PA | $191K/yr – $300K/yr

MSD

Director US Marketing, IBD Field Strategy & Execution

North Wales, PA (On-site)

$191K/yr – $300K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own field readiness and launch execution across field facing roles with cross‑functional input to drive UC/CD launches.

Field Execution & Readiness: own launch planning and pre/post launch tracking.
Cross‑Functional Orchestration: align Sales, AM, FRMs, Training for compliant, high‑quality field execution.
Learning & Compliance: build a longitudinal field training plan with L&D to grow clinical expertise and execution capability.

Job Description

Responsibilities

Lead field strategy and execution, including readiness planning, to support successful UC/CD launches across all field facing roles
Drive seamless orchestration across field teams (Sales, Account Management, FRMs, Training) to enable optimal account management, performance, customer experience and compliance
Develop and lead a comprehensive field learning and upskilling strategy, in partnership with Learning & Development, including a longitudinal training plan that builds clinical expertise, executional capability, and maximizes field competency
Establish an execution effectiveness measurement plan to assess launch readiness and to track pre-launch/launch/post-launch progress
Incorporate field insights and data into decision-making by defining and tracking execution KPIs that continuously optimize performance through refinement of field strategy, training priorities, and execution plans
Lead marketing planning and delivery of field comms, launch meetings and National Sales Meetings, ensuring clear priorities and aligned messaging, proper attendance, and agenda
Lead routine cross-functional calls with leaders across Marketing and Sales to solicit feedback on resources and execution strategy and guidance
Provide informed points of view and proactively make recommendations for field execution, marketing communications, and innovative approaches to achieve business goals
Partner with multiple stakeholders including Sales, Operations, Learning & Development, Compliance, and Payer Marketing in strategic planning and execution of customer engagement and promotion
Partner with Product Marketing Owners to drive transparency, coordination, and prioritization across the team

MSD

4.1 Glassdoor

At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA

41K employees (1,637 in marketing)

www.msd.com

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