Responsibilities

• Define and champion a clear digital brand activation strategy that aligns with business objectives and delivers measurable commercial impact.
• Balance long-term strategic planning with tactical execution: lead planning sessions, develop roadmaps, and step into operational execution when needed to remove blockers and accelerate results.
• Set priorities, establish success metrics, and ensure delivery by managing timelines, resources, and cross-functional accountability.
• Work across brand teams, inside and field sales, product, regulatory, legal, customer service, and leadership to synthesize differing perspectives and drive aligned decisions.
• Facilitate constructive debate, build consensus, and make timely trade-off decisions; confidently escalate when necessary and take responsibility for outcomes.
• Provide clear, persuasive communication and presentations to business unit brand teams, North America Leadership, and Global Marketing/Digital Activation.
• Use industry-leading data and analytics to improve targeting, conversion, and ROI across the business units.
• Coordinate messaging, content development, delivery, and continuous refinement with cross-functional partners.
• Establish and monitor metrics for customer journeys and budget efficiency; iterate based on results.
• Launch and optimize campaigns across website/portal, email/SMS, marketing automation, paid search/social, webinars/CE, e-detailing, and channel portals.

Requirements

• Bachelor’s degree in marketing, technology, business management, or related discipline.
• 10+ years’ work experience in digital or digital marketing in a multinational corporation.
• Minimum of 5 years of people management experience.
• Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals.

Preferred

• Brand Execution, Digital Brand Strategy, Digital Marketing, Digital Marketing Plan, Direct Marketing, Execution Excellence, Managing Execution, Marketing, Omnichannel Marketing, Omnichannel Strategy, Results-Oriented, Strategic Leadership, Strategic Planning, Team Leadership

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.