Director Ultra Luxury Integrated Brand Marketing at IHG | Atlanta, GA | $140K/yr – $170K/yr

IHG

Director Ultra Luxury Integrated Brand Marketing

Atlanta, GA (Hybrid)

$140K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive global ultra-luxury marketing strategy and storytelling for IHG's high-value brand portfolio, aligning to enterprise goals.

Own the global ultra-luxury strategy, segmentation, and channel orchestration with cross-functional execution.
Must-have: 10+ years in luxury or ultra-luxury marketing with global campaign experience.
Standout: Editor-in-chief for ultra-luxury marketing, shaping brand codes and consumer insight-led storytelling.

Job Description

Responsibilities

Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
Define and deepen understanding of ultra-luxury and high-value audiences globally
Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
Use research, performance data, and emerging trends to inform strategic direction and course correct as required
Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content

Requirements

Bachelor’s degree in Marketing, Business, Management, or a related field (advanced degree preferred)
10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
Proven track record leading global, integrated campaigns across paid, owned, and earned media
Strong commercial acumen with experience linking brand investment to performance and ROI
Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
Ability to translate insight into clear strategic direction and decisive action
Exceptional storytelling and stakeholder-influencing skills
Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools

Preferred

PR, creative leadership experience is a plus

Benefits

impressive room discounts across our many properties
recharge days and volunteering days throughout the year
myWellbeing framework to support wellbeing in health, lifestyle, and workplace
a wide range of benefits designed to help you live your best work life

IHG

During 2019, the Leviathan gas platform in the Mediterranean sea is going to be built just 10 km of Dor Beach, even though the gas field is 120 km into the sea!This gas rig and any nearshore gas rigs will ruin Israel’s beaches for generations!An oil spill will poison our marine life and contaminate all of our water sources, including, drinking, bathing and water intended for agricultural purposesThe Gas Rigs will Poison the Air We Breath A simple solution exists - a floating gas platform (FPSO), above the gas field, 120 km into the sea, which is the system that most countries use around the world!A floating gas platform is safer, more reliable, cheaper and pollutes into the environment at insignificant levels.IHG (Israeli Homeland Guards) is a national volunteer-based organization focused on health, environmental protection, and specifically on guaranteeing the fair and correct conduct of governments, corporations and companies towards the citizens and residents of Israel. It is a non-profit organization funded entirely by donations from individuals and groups without any political agenda, who choose to support the organization because they agree with its goals.

Founded in 2017

Kerem Maharal, Haifa District, ISR

89 employees (1 in marketing)

homelandguards.org