Responsibilities

• Own senior‑stakeholder relationships and the client growth agenda; align full‑funnel TVAD plans (CTV/OTT, online video, digital audio/podcasts, programmatic display) to business goals; secure decisions on options and trade‑offs.
• Lead onboarding, transitions, escalations, and expansion; support new business with clear narratives tied to measurable impact.
• Orchestrate optimization across partners/DSPs (goal strategies, pacing, frequency/overlap control, quality/brand‑safety/verification); pilot safely, measure, and scale.
• Embed Bliss Point insights (Always‑On Incrementality, Brand/Creative/Customer Insights) into planning and allocation; close feedback loops with Product and Analytics to improve tools and models.
• Install strong, simple measurement habits: growth‑first innovation with success thresholds and read cadence (geo/lift/holdout where feasible; otherwise sound A/B or time‑series); forecast expected impact and risk.
• Help ensure data/ops health through close collaboration with the Media Investment team, and require forecast‑vs‑actual narratives in executive decisions.
• Connect the dots across channels for clients: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative; propose integrated plans and a straightforward measurement approach to prove combined lift.
• Own the business like it’s yours: make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails; surface trade‑offs with clear thresholds/tolerances; keep a simple decision log tied to Rocks/KPIs.
• Financial stewardship with partners: forecast impact, track plan vs. actuals, and course‑correct quickly with Client Lead/Finance/Analytics; protect margin/utilization by prioritizing high‑value work and cutting busywork.
• Love Growth: spot and de‑risk larger opportunities (e.g., higher‑quality CTV inventory, new audience/data partners, refreshed creative lengths) with small, safe pilots and clear thresholds—then scale and document the playbook.
• Hate Waste: remove recurring waste at the root (e.g., unmanaged frequency, viewability/IVT issues, overlapping buys, tagging gaps); set simple standards that prevent backslide and shorten time‑to‑resolution.
• Build and lead a high‑performing team: clear Rocks/KPIs, weekly 1:1s, timely feedback, capability development, and a succession bench; hire and onboard well.
• Install governance (standards, scorecards, QA cadence) that sustains quality and consistency across teams; coach managers to lead the system.

Requirements

• Experience: 10+ years in TV/video/audio/display with proven results at scale across multiple partners (CTV/OTT/Linear, online video, digital audio/podcasts, programmatic display); management experience required.
• Technical: Hands‑on knowledge of DSP/ad platforms and ad‑server workflows; frequency/overlap management; audience/data usage; quality/verification (viewability, IVT, brand safety); comfort coordinating with publishers/PMPs.
• Measurement: incrementality/lift, powered A/B or time‑series, forecasting; ability to connect media to revenue, CAC, LTV, incremental reach/attention; SQL familiarity a plus.
• Cross‑channel literacy: connect TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative in simple, executive‑ready narratives.
• Financial acumen: margin/utilization management, capacity planning, reliable forecasting with Finance; staffing aligned to priorities.
• Leadership presence: clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.

Preferred

• SQL familiarity a plus

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources