Responsibilities

• Create and own our thought leadership strategy and integrated marketing communications initiatives that have a direct influence on pipeline per quarter and achieve leadership share of voice against key competitors .
• Develop unique, ownable research, including a digital benchmark assessment tool that makes us stand out in the market.
• Lead executive audience content strategy by creating relevancy and engagement with CEO, CIO, CMO and CCO audiences .
• Play a pivotal role in shifting brand perception of Uniphore from a conversational AI point solution to a provider of differentiated AI Platform and Category Leader , contributing to the company revenue growth .
• Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery. Lead how the team maps our content strategy to engage different audiences (prospects, customers, partners, press, investors) and shape the strategy around their needs .
• Build a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Uniphore's brand through high-quality, integrated content , owning the evolution of our brand voice and company writing style and guidelines.
• Own the editorial calendar across all owned channels .
• Manage blog strategy, ensuring editorial voice, tone and quality standards across all content.
• Oversee organic social strategy to develop an engaging social presence that grows market awareness and category ownership for our products and trust in our brand.
• Partner across marketing to align content with launches, campaigns and revenue marketing goals.

Requirements

• 15+ years of content marketing or editorial experience, with a focus on B2B and AI tech.
• 8+ years of experience in building and managing high-performing content teams.
• Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice.
• Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
• Strong analytical skills and ability to use data to assess content performance and drive program strategy.
• Willing to flex across strategy and execution. Most roles at Uniphore require 'do- ers' and this role is no different.
• Hands-on experience using AI tools to enhance content workflows, from ideation to drafting to optimization, balanced with sound editorial judgment on when human craft matters most.
• Strategic thinker who can shape category narrative, not just execute a content plan
• Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)

Benefits

• Benefits : In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.