Director, Strategy/Media Planning

Philadelphia, PA (On-site)

$107K/yr – $171K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end healthcare media strategy focused on audience insights, channel mix, and accountable growth for HCP, DTC, and Payer segments.

  • Channel architecture and budget strategy across assigned accounts to maximize integrated media outcomes.
  • Translate business goals and performance data into actionable media recommendations and measurement plans.
  • Lead and develop the Strategy team while aligning with analytics, activation, and client stakeholders to elevate deliverables.

Job Description

Own end-to-end healthcare media strategy focused on audience insights, channel mix, and accountable growth for HCP, DTC, and Payer segments.

  • Channel architecture and budget strategy across assigned accounts to maximize integrated media outcomes.
  • Translate business goals and performance data into actionable media recommendations and measurement plans.
  • Lead and develop the Strategy team while aligning with analytics, activation, and client stakeholders to elevate deliverables.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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