Responsibilities

• Lead the development and relaunch of the brand strategy.
• Affiliate Program ownership & expansion.
• Executive Partnership and Visibility, this role will support the CRO and CEO on all Marketing aspects.
• Create a multi-year integrated marketing and communications plan that unifies all tactics, including corporate and brand messaging, advertising, digital/social media, promotions, PR, and cause marketing.
• Develop strategies to capitalize on omni-channel growth while reducing channel friction.
• Establish a process for evaluating new products aligned with brand strategy and consumer trends.
• Conduct ongoing competitive benchmarking.
• Recommend and manage a multi-year budget to execute the brand and marketing plans.
• Collaborate with the Marketing Manager to ensure plan execution within budget.

Requirements

• 10+ years of marketing experience with senior leadership responsibility
• Demonstrated success scaling marketing in growth-stage companies
• Proficiency in Market Planning and Strategic Planning to develop and execute comprehensive marketing strategies
• Strong ability in Market Analysis and Market Research to generate actionable insights and identify growth opportunities
• Experience in Sales and collaboration with sales teams to align marketing activities with business development objectives
• Excellent leadership and communication skills for cross-functional collaboration
• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
• Proven ability to manage budgets, analyze ROI, and drive data-informed decision-making

Preferred

• Experience with 501(c) is a plus.
• Experience in the pet care, veterinary, or consumer health industry is a plus