Director of Strategic Communications at Sun Prairie Area School District | Sun Prairie, WI

Director of Strategic Communications

Sun Prairie, WI (On-site)

Salary Not AvailableDirector/Executive6+ years expFull time

Posted 3 months ago

Job Summary

Own district-wide communications strategy and multi-channel execution, leading a design-led team to shape and publish the district’s branding, internal and external messaging, and community engagement while coordinating with the School Board and media to advance district goals.

Own district communications plan and multi-channel execution aligned to strategic outcomes.
Lead branding and content across internal/external channels with accessibility and translation considerations.
Coordinate crisis, media, and Board communications with data-driven, board-aligned messaging.

Job Description

Establish the Communications Plan and use design strategies and tactics to drive a multi-channel communications strategy across the district.
Lead a team of marketing and design professionals to design implement and updates the district's strategic plan for communications, interagency collaboration, School Board result policies, internal communication systems and parent/caregiver and community engagement.
As necessary, provides for contacts and immediate responsiveness at all times including receiving and assessing information, cooperating with news media, law enforcement, and others, and informing appropriate district personnel.
Coordinates marketing campaigns relative to new strategic plan outcomes or developing programs; writes or reviews articles and statements; assists the superintendent in developing and publicizing reports related to the performance of the district and articulates district goals and objectives; and advises district administrators and other personnel on public relations aspects of such programs.
Develop a brand voice and maintain brand integrity across all platforms
Attends School Board meetings and coordinates requests for interviews, responds to questions and provides results of requested Board actions as appropriate.
Communicates with the School Board using various mediums under the direction of the Superintendent.
Initiates and maintains digital, video, audio, and print content communications with non-English speaking media and populations they represent.
Communicates with various stakeholders (e.g. district and school personnel, board members, parents, caregivers, students, public, media, etc.) through various mediums (e.g. manual and electronic presentations, printed publications, e-mails, web pages, video, blogs, etc.) to promote the work of the district and ensure a positive brand image, trust, pride, and return on investment is represented in all communications ensuring that materials are language translated and captioned ensuring accessibility.
Provide quality control for messaging, communications, and graphics by all district staff and serve as a key team member in coordinating high-profile District events and/or initiatives (i.e, graduation, enrollment, referendum, convocation, Black History Month, etc.)
Reviews communications from the District to external stakeholders and advises on ways to enhance presentation quality and text.

Bachelor's degree or equivalent in marketing, communications, journalism, or related, and six to eight years of work experience in communication, marketing or journalism.
Communication And Language Skills: Ability to communicate clearly and concisely, both verbally and in writing. Ability to edit written materials with a high degree of accuracy and to create a powerful and clear message.
Analytical And Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to make judgments and decisions by solving problems, making evaluations, or reaching conclusions. Proven ability to lead communication strategies in other organizations.
Other Skills And Abilities: The position requires specialized knowledge of public relations and communications principles, practices, and methods. Requires knowledge of the design, layout and production of written, printed and electronic materials. Requires advanced knowledge of computer-aided office productivity tools including but not limited to, word and desktop publishing, graphics, web page editing and maintenance programs. Requires the ability to identify, organize, and sequence activities that support external communications programs. Requires the ability to conceptualize and prepare layouts for communications materials. Experience with multi-media technology and its application to school district communication. Work under pressure and meet deadlines. Initiate and organize work with self-direction. Ability to perform duties with awareness of all district requirements and School Board policies. Demonstrated skill in developing and implementing media, advocacy or marketing campaigns. Demonstrated skill in representing an organization to the public or/and media.
Temperament: Ability to establish and maintain effective relationships with staff, media and the community at large. Requires the ability to use initiative to attain objectives. Requires the ability to work under deadline pressure and handle simultaneous projects. Requires well-developed human relation skills to persuade others, speak to and demonstrate to small and large groups of administrators, teachers and community members and convey a positive image of the District.
Physical Attributes: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Certificates, Licenses: Valid driver's license.

Sun Prairie Area School District

The Sun Prairie Area School District has proudly earned a place in the nation as one of the most innovative and progressive school districts, and the single factor that has led to this reputation is the quality of the staff who serve and love our children every day. Our staff lead some of the most relevant, engaging, and innovative programming anywhere. While there are too many to name completely, a sampling of our programming includes our foreign language programming, our Advanced Placement Computer Science programming, our personalization and co-teaching instructional strategies, AVID programming, not to mention the strength of our literacy and math curricular offerings. Taken as a collection of opportunities and innovative programming, we call this The Sun Prairie Experience.What exactly does this mean? This is a place that celebrates and values our diverse community, where we stand by our students with disabilities and their families, and where all children will be safe and loved. This is a place where students have access to opportunities like nowhere else. Students can grow not only academically and emotionally inside our schools and classrooms, but also grow socially outside the schoolhouse walls as a part of our comprehensive athletics, fine arts, and activities programming. Taken together, this is The Sun Prairie Experience.Our VisionRecognized as a high-performing district of choice that reflects the cultures of our diverse community.Our MissionInspire and prepare every child, every day, by providing relevant, engaging, and innovative learning experiences in and out of the classroom.

Sun Prairie, Wisconsin, USA

845 employees

www.sunprairieschools.org