Responsibilities

• Team Immersion - Engage with all members of the football program to learn the student-athletes' personalities, talents and abilities, exploit coaches strengths for public consumption, identify sport influencers and engage to broaden the message and identify and target critical audiences that can amplify the strategies of elevating the sport publicly.
• Oversee Content Creation - As an extension and critical player with the football program, review/approve content and capture content (as needed) in support of and in alignment with the Media plan.
• Content can be in all forms - video, visual, graphic, written, spoken, etc.
• Media Plan Creation - Create, manage, communicate, publish, share and continue to revise a Media Plan.
• The media plan will highlight on a scheduled basis the flow of information, how communication will occur, cadence of messaging, types of required content, intended audiences and other key factors in publicizing the team.
• Storytelling Integrator - Collaboratively work with content creators, Cal Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment employees to synchronize all communication, publicity, and engagement.
• Keep a firm working knowledge of the overall strategy shared by these groups that in totality make up the external engine of Cal Athletics.
• Strategic Communications Project Manager - Serve as a main, public-facing resource for the football program, specific to all storytelling aspects of the position.
• Project manage requests, coverage, and alterations or additions to the media plan and maintain historical knowledge of each sport.
• Other - Facilitate required statistical submissions, written notes or releases specific to the assigned sports.
• Other duties as assigned.

Requirements

• Advanced knowledge of and/or ability to learn about the program activity and best practices.
• Problem-solving skills; multi-task, work with frequent interruptions, and effective listener.
• Excellent verbal and written communication skills in the English language.
• Proficiency in the use of computer applications relevant to job duties.
• Creation and execution of a sport-specific Storytelling strategy
• Create and follow a sport-specific media plan that includes cadence of messaging, audiences, mediums, types of content, and schedules.
• Ability to learn all facets of a sports program quickly - including personnel, trends, participants, national landscape and critical audiences.
• Strong ability to create and deliver targeted content in efforts to recruit and retain individuals to the sport represented.
• Ability to thrive in a flexible, fast-paced and dynamic work environment.
• Strong collaborator that is flexible in adjusting schedules, timelines, content, messaging, mediums, etc. in order to best fit the immediate and impactful needs of a sports program.
• Strong digital media and content creation skills.
• Proficient user of social media related to promoting teams and Athletics.
• Previous experience using Facebook, X, TikTok, Instagram and other other social media channels to story tell on behalf of a sports team.
• Knowledge of NCAA/Power 4 landscape, including recruiting cycles, NIL trends, and student-athlete retention drivers.
• Working knowledge of concepts and principles of news and media communications.
• Must maintain current knowledge of and/or ability to learn applicable rules and standards of the Atlantic Coast Conference, the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the Berkeley campus of the University of California adheres, and, at all times avoid any and all violations of these rules and standards.
• Leadership skills to oversee the strategic direction of the football program's storytelling over multiple platforms.
• Strong time and project management skills.
• Ability to manage multiple projects simultaneously from concept through completion.
• Bachelor's degree in related area and / or equivalent experience / training

Benefits

• For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
• The Berkeley campus provides all full-time staff with at least 80 hours (10 days) of paid time per year to engage in professional development activities.